Author Archives: PaperStreet

Advertisers Assemble: How to PPC Like an Avenger

After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…


Are You Using Best Practices and Fully Compliant with State Bar Rules for Client Communications?

The Problem The California State Bar Committee on Professional Responsibility and Conduct published a formal opinion, No. 2010-179 PDF , which states that attorneys have a duty to secure information for clients.  Other states also have similar opinions on secure communications with…


Law Firm Content Writing: Our 5-Step Writer Vetting Process

At PaperStreet, we pride ourselves on producing engaging, authoritative content that is accurate and timely. We produce thousands of pages per year for firms of all sizes ranging from solo practitioners to global law firms. Over the years, we have…


2018 Social Media Marketing Law Firm Guide – Gateway to Your Success

There are plenty of social media platforms out there to help your legal brand gain traction — and you’re likely intrigued but simultaneously skeptical — not of the efficacy of these platforms, no; rather, you’re unsure which platforms are going…


Seven Common Cures for Writer’s Block

If you’re trying to write and find your mind going blank, you are suffering from writer’s block. Writer’s block is a common condition that all writers struggle with at some point in their lives. Whether your inability to write is…


Bidding On The Competition’s Name

If you are in an area where there are several other law firms, it can be tempting to do whatever it takes to beat the competition. Paid media is one of the most common resources marketers use to steal web…


Law Firm Content Ideas & Inspiration: 5 Best Law Firm Content of 2018

Content is one of the most important aspects of your website. Effective law firm content can educate, inspire, and inform the reader while driving new business. At PaperStreet, we create thousands of content pages for law firms every year, helping clients rank higher in search and become thought leaders in their practice niche. Below we have assembled a list of some of the most effective law firm content pages we have created and why they work.


General Data Protection Regulation (GDPR) & Law Firm Websites

General Data Protection Regulation (GDPR) is hitting European companies Friday, May 25th.  The law provides specific protections on how personal data and privacy is handled for EU citizens. The law was adopted in 2016, but compliance is now mandatory.GDPR is a new…


Cool Tool of the Month

During the course of our daily activities, we come across a lot of interesting and unique tools on the internet. Some tools that we’ve discovered help to speed up our workflow more or make life easier by not having to install a lot of different programs to complete simple tasks. While others are trying to solve a larger problem with a simpler lightweight solution, we seek out a streamlined methods to help get the job done


You’ve Won an Award – Now What?

So your Firm won an award. Congratulations! You have shared the news with your team and found ways to celebrate in between clients and cases. But now what?

At PaperStreet, we recommend showcasing your awards in a place of honor on your site. Giving these logos visibility by displaying them high up on your homepage will instill trust in users, and will help those conversions come flying in.


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