Nothing makes a site more eye-catching, award-winning, and conversion-worthy than pristine photos of you and your team. Sites like WestCoastTrialLawyers.com and Ylaw.com utilize striking custom imagery that immediately draws the viewer in and complements the site design, but the homepage isn’t all that matters. If you want a cutting-edge website, we highly recommend making your attorney bios the star of the show by incorporating professional photos.
Author Archives: PaperStreet
5 Reasons Why You Need an Internet Marketing Strategy in 2018
In a digital world, it’s still common to see businesses handling their own Internet marketing with little experience or an overall strategy. However, appointing a dedicated digital guru to assist your firm is critical if you want to 1) maximize your results and 2) get back to what you do best – practicing law. But why bother employing an Internet marketing campaign at all? Read on to find out.
Why Social Media is Critical for Your Client Acquisition Strategy
Social media has proven itself to be quite effective in helping firms shape their brand’s reputation. That’s why today, a well-designed, SEO-considerate website should be complemented by a purposeful social media presence. It’s important to reach out to clients in ways that people do nowadays – through social media channels.
Google’s Featured Snippets: How to Make Your Content Stand out in SERPs
Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing. For SEO experts, our goal has always been getting our clients to rank for position #1 in the search results. However, with the addition of featured snippets, we are all scrambling to understand the science (or mysterious SEO magic) behind the coveted “position 0.”
Top Google Chrome Browser Extensions for Designers and Developers
Leveraging browser extensions can really speed up your productivity as a designer and developer. Google Chrome has a healthy extension community with tons of extensions to choose from. While on one hand this can be great, on the other hand it can also be tough to find extensions that work best etc.
PaperStreet Makes the Inc5000 List!
PaperStreet has been named to the Inc5000 list for 2017! Every year, the list honors the fastest-growing private companies in America.
PaperStreet Wins Gold in 2017 MarCom Awards
The law firm website of West Coast Trial Lawyers won a Gold Award in the 2017 MarCom Awards competition. The MarCom Awards is an international competition for marketing and communication professionals.
Google AdWords: The Power of Bid Adjustments
Contrary to what some people may believe, Google AdWords isn’t a marketing avenue that you can throw an unlimited budget at and be successful. It takes a carefully crafted campaign involving eye-catching ad copy, quality landing pages, selective keyword targeting, high converting extensions and intricate bid optimizations that focus your campaign on the people who are most likely to convert.
PaperStreet Design Wins Gold dot Comm Award
PaperStreet is proud to announce that our design for Johnson Pope Bokor Ruppel & Burns LLP won a Gold dot Comm Award! This international competition recognizes only the highest quality creative work.
Really Cool Examples of SVG Animations in the Wild
With most browsers now supporting SVG (Scalable Vector Graphics) image types, it has never been easier to dynamically animate vector graphics. As a result, we have started to see some really interesting and creative usage of SVG animations across the web.
