Category Archives: Content

Adrienne portraitWhat to Consider for Content Marketing in 2023

Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…


How Print Advertising is Still Relevant for Law Firms

In an ever-evolving digital market, many law firms wonder whether they should still utilize print materials. The answer is yes. Print advertising material can still significantly impact your brand and how current and potential clients view you and your firm.…


Pete Boyd portraitStorytelling + SEO = Success

When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best?  What is your history?  Why should people choose you over another firm? These are questions you need to answer…


Pete Boyd portraitKeep Your Web Content Evergreen – 5 Ways to Help (Updated 2022)

Content is the most important asset for your firm. What does your website say about you? Whether you simply want to explain your services, or need to rank in Google, then content will get you there. Below are just a…


2022 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


Mike portraitA PaperStreet Introduction to WordPress’ New Content Editor, Gutenberg

In late 2018, WordPress’ much-anticipated (and once maligned) version 5.0 was released, and with it shipped a new content editor. This “Block Editor,” named after Johannes Gutenberg, legendary printing press inventor of the 15th century, offered a dramatic reimagination of…


Adrienne portrait5 Content Marketing Trends for 2022

Are you looking for fresh, innovative ways to boost your content marketing campaign in 2022?  As we’ve discussed previously, having a strong content marketing campaign to keep readers and prospective clients engaged and wanting more. But there are a few…


Adrienne portrait3 Tips to Make Your Law Firm’s Web Content More Engaging

Are you wondering how to get (and keep) your client base engaged with your content? Check out these tips to help you stay on target with your tone and text. Timing is Everything – Post at the Right Time to…


Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)

In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…


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