Category Archives: Content

How to Create a Blog Post in WordPress

This video is a brief tutorial about how to add a blog post in a WordPress theme by PaperStreet. (No Sound) This video is based on our WordPress based theme built by PaperStreet. This is the base used to create…

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The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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Toning Down Sophisticated Legal Content

Lawyers often find the prospect of producing a high-volume of online content quite overwhelming, in part because they assume that the content must be written in a manner akin to their day-to-day writing style (i.e., featuring extensive references, deep legal…

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The Effective Art of Humanization and Storytelling

Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…

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Law Firm Content Writer – Part-Time, Remote

Experienced Attorney / Writer PaperStreet is looking for an A-player who gets excited about interacting with senior stakeholders and translating law firm marketing objectives into high-end web copy. The writer will be responsible for creating marketing copy that engages audiences…

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How to Update the Author of Multiple Posts in WordPress

If you ever need to update the author(s) of your posts in WordPress and think you have to manually update each one, we are here to tell you there is a much easier way. Let’s say for example an employee…

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The World of Blogs

Understanding the Purpose of Blogs in Your SEO Campaign We understand that law firms and business owners seek a substantial return on investment relative to the amount of marketing dollars spent, and you want (and expect) the best from your…

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How to Tell Your Story to Stand Out in a Crowded Marketplace

  These 10 Legal Firms Show You How to Tell Your Story So You Can Stand Out Branding is a buzzword that “suits” stay away from, right? Think again. Legal firms that invest in brand storytelling — which is the slightly elusive…

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Holiday Blogging Tips

The Holidays Are Here. Check Out These Tips to Keep Your Blog Thriving I know, I know. You’re probably sitting there reading this and saying to yourself, “really? I need to keep blogging during the holidays? Who’s going to read…

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Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…

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