Category Archives: Content

Pete Boyd portraitHow to Handle Website Copyright Infringement: DMCA Takedown / Google Takedown Requests

So your article, or entire website, has been copied. Word for word, your copy is staring at you, but it is on some other website. It sucks. You feel a bit violated. You want it removed immediately. In 20 years…


New Service: Explainer Videos

There’s a perception among law firms that production and filming videos are too time-consuming and expensive to be an effective law firm marketing tactic. Our new explainer video service challenges this assumption.  Explainer videos are short-format videos that use animation…


Answers to Your Local Listing Questions + Best Practices Checklist

What is the overall local listing process? First and foremost, you want to find all of your business listings on each directory site. This is done by performing multiple searches using your business name, address, and phone number. It’s important…


The Top 5 Mistakes Lawyers Make with Their Keyword Optimization

Law firm marketing professionals say it all the time, but it’s the truth: SEO is not something you can learn overnight. Those of us in the field appreciate how tricky this aspect of legal marketing is to manage, but not…


Law Firm SEO Content Writer – Remote

PaperStreet is looking for an attorney-writer who gets excited about writing copy for . . . wait for it . . . law firms. You will tackle challenging work and become part of a growing team in a flexible, remote…


Should You Add Coronavirus-Related Content to Your Law Firm’s Website?

Incorporating COVID-19 into Your SEO Content At PaperStreet, business hasn’t slowed down as a result of COVID-19. We’re fully operational, and we understand that this time is still the critical time to maintain your law firm’s SEO and PPC campaigns. …


Now Offering “Editing On Demand” For Your Blogs and Website Content

New Service: Editing On Demand We encourage our clients to write regularly about their business, trends, and current events. If you’re posting your own content to your blog, that’s a great thing (seriously, pat yourself on the back). However, as…


SEO Will Protect Your Business During COVID-19

Now is the Time for Social Distancing, Not Forgetting About SEO During this difficult time, preserving the health of your loved ones is, understandably, your number one priority. Social distancing may place much of normal life on pause, but that…


Andrew portrait2020 Best Practices for Law Firm Marketing

We have been creating some of the best law firm websites online since 2001. The big year of 2020 is upon us, so what are some of the best practices for law firm marketing in 2020? Check out the top 130 ideas.


10 SEO Mistakes to Avoid in 2020

A new year means setting new goals. For law firms and other businesses, gaining clients is a common yet important objective. Application of search engine optimization (SEO) techniques is one of the best ways to make progress with your marketing…


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