Florida Governor Ron DeSantis recently signed House Bill 837, “Civil Remedies,” into law In March 2023 and the bill contains significant tort reform that impacts civil litigation in Florida. For many Florida lawyers with basic legal information on their website,…
Category Archives: Content
Copyright Office Rules AI-Generated Copy Cannot be Copyrighted
Turns out the Copyright Office and PaperStreet share the same values in preferring human originality over AI-generated works. The U.S. Copyright Office has recently released new guidelines regarding copyright protection and the use of AI-generated content. These guidelines clarify that…
Bots, Bots, Bots: Musing on the Future of AI
My quick thoughts on A.I., “Bots”, and chatGPT. I am posting this to see what turns out true in the next 5 to 10 years. Finally, I would like to ask, what is the end goal of A.I? Is it…
Who Wrote it Better?: AI vs. Human-Generated Law Firm Content Writing
It seems like using AI technology to write your law firm content writing will become a trend whether we like it or not. At PaperStreet, we believe there is value in having human-written content, especially as bot content infiltrates search…
AI Content Detector: What Tool is the Most Accurate?
PaperStreet writes an average of 360 pages of content for law firms throughout the country every month. Let us clarify…. “PaperStreet writes,” meaning real people with actual JD degrees. In our office, a real human develops a topic, a JD…
How to Make Your Legal Blog Posts More Appealing to Potential Clients
Creating a legal blog that appeals to potential clients starts with quality content. Your reader is looking for solid advice that helps them address their legal needs. You want to be the legal authority they can reach out to for…
What to Consider for Content Marketing in 2023
Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…
How Print Advertising is Still Relevant for Law Firms
In an ever-evolving digital market, many law firms wonder whether they should still utilize print materials. The answer is yes. Print advertising material can still significantly impact your brand and how current and potential clients view you and your firm.…
Storytelling + SEO = Success
When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best? What is your history? Why should people choose you over another firm? These are questions you need to answer…
Keep Your Web Content Evergreen – 10 Ways to Help (Updated 2023)
Have you ever come across a website that had outdated graphics or stale information? If so, you likely figured that out within the first 30 seconds of clicking on the website. Unless your website is intended to provide historical information…
