Category Archives: Content

Did You Know?

Paperstreet started almost 20 years ago as a  premier website design agency for law firms.  Over time though we have expanded to include other services that can help your firm, including: Content Writing – Our attorney-team of writers help produce…

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We Love FAQs…and So Should You!

Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…

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Spotlight Interview: Phoenix Personal Injury Attorney, Greg Lyon

Greg Lyon is the founding member and senior partner of Hirsch and Lyon Accident Law. Mr. Lyon is a true leader, influencer, and a successful attorney. Mr. Lyon joins other leading attorneys in taking part in our Attorney Spotlight Interview…

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5 Ways Guest Blogging Can Help Your Law Firm

Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know…

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Guest Blogging Guidelines for PaperStreet

PaperStreet is an award-winning digital marketing agency that serves attorneys and the legal industry. Founded in 2001, our blog offers practical advice on web design, internet marketing, content, development, branding and design. But before you submit a guest post or…

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How to Create a Blog Post in WordPress

This video is a brief tutorial about how to add a blog post in a WordPress theme by PaperStreet. (No Sound) This video is based on our WordPress based theme built by PaperStreet. This is the base used to create…

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The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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Toning Down Sophisticated Legal Content

Lawyers often find the prospect of producing a high-volume of online content quite overwhelming, in part because they assume that the content must be written in a manner akin to their day-to-day writing style (i.e., featuring extensive references, deep legal…

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The Effective Art of Humanization and Storytelling

Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…

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Law Firm Content Writer – Part-Time, Remote

Experienced Attorney / Writer Are you an attorney who wants to write legal articles, instead of practicing law? Want to do it from the comfort of your home?  Want to have flexible hours? Then we have a gig for you.…

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