Category Archives: Content

Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)

In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…


Content Marketing for Law Firms: A Best Practices Guide (Part 2: Videos and Press Releases)

This is part 2 of our Content Marketing for Law Firms: Best Practices Guide. For part 1 of this series, click here. Technology is changing the way businesses approach clients. In this fast-paced world, chock-full of apps, videos, and social…


Content Marketing for Law Firms: A Best Practices Guide (Part 1: The Basics)

For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that content plays a substantial role from a marketing standpoint. Nowadays, content marketing is the number one way…


Adrienne portraitTips for Clear and Concise Writing

Time is precious. In most cases, 24 hours isn’t enough to do what needs to be done daily. So, when we take the time to write something, it needs to make an impact. Readers don’t have the patience to muddle…


2021 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


Adrienne portraitWhy Updating Your Law Firm Blog is Important…Especially Now

With all that has taken place throughout the world over the past year and several months, you may be wondering if there is an appropriate way for you to continue marketing yourself and/or your firm while remaining sensitive to current…


The Art of Storytelling Within Your Law Firm’s Website

It’s no secret that brand storytelling is lauded as a successful marketing strategy. Unfortunately, few law firms have yet to embrace this approach to their web content. Whether it’s a fear of sounding unprofessional or simply a lack of know-how,…


How-To Write a Law Firm Blog Post

Did you know that 1 in 4 law firms with a blog report that they have had a client retain them as a direct result? Blogging is an essential part of a long-term SEO strategy; however, it is often overlooked as an…


50 Best Attorney Biography Designs for Law Firms (2021 Update)

A well-designed biography improves your firm’s reputation online. Check out our top 50 biography designs and see how your website can improve.


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