Category Archives: Content

Pete Boyd portraitKeep Your Web Content Evergreen – 5 Ways to Help (Updated 2022)

Content is the most important asset for your firm. What does your website say about you? Whether you simply want to explain your services, or need to rank in Google, then content will get you there. Below are just a…


2022 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


Mike portraitA PaperStreet Introduction to WordPress’ New Content Editor, Gutenberg

In late 2018, WordPress’ much-anticipated (and once maligned) version 5.0 was released, and with it shipped a new content editor. This “Block Editor,” named after Johannes Gutenberg, legendary printing press inventor of the 15th century, offered a dramatic reimagination of…


Adrienne portrait5 Content Marketing Trends for 2022

Are you looking for fresh, innovative ways to boost your content marketing campaign in 2022?  As we’ve discussed previously, having a strong content marketing campaign to keep readers and prospective clients engaged and wanting more. But there are a few…


Adrienne portrait3 Tips to Make Your Law Firm’s Web Content More Engaging

Are you wondering how to get (and keep) your client base engaged with your content? Check out these tips to help you stay on target with your tone and text. Timing is Everything – Post at the Right Time to…


Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)

In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…


Content Marketing for Law Firms: A Best Practices Guide (Part 2: Videos and Press Releases)

This is part 2 of our Content Marketing for Law Firms: Best Practices Guide. For part 1 of this series, click here. Technology is changing the way businesses approach clients. In this fast-paced world, chock-full of apps, videos, and social…


Content Marketing for Law Firms: A Best Practices Guide (Part 1: The Basics)

For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that content plays a substantial role from a marketing standpoint. Nowadays, content marketing is the number one way…


Adrienne portraitTips for Clear and Concise Writing

Time is precious. In most cases, 24 hours isn’t enough to do what needs to be done daily. So, when we take the time to write something, it needs to make an impact. Readers don’t have the patience to muddle…


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