Category Archives: Content

Seven Common Cures for Writer’s Block

If you’re trying to write and find your mind going blank, you are suffering from writer’s block. Writer’s block is a common condition that all writers struggle with at some point in their lives. Whether your inability to write is…

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Law Firm Content Inspiration: Best Law Firm Content of 2018

Content is one of the most important aspects of your website. Effective law firm content can educate, inspire, and inform the reader while driving new business. At PaperStreet, we create thousands of content pages for law firms every year, helping clients rank higher in search and become thought leaders in their practice niche. Below we have assembled a list of some of the most effective law firm content pages we have created and why they work.

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You’ve Won an Award – Now What?

So your Firm won an award. Congratulations! You have shared the news with your team and found ways to celebrate in between clients and cases. But now what?

At PaperStreet, we recommend showcasing your awards in a place of honor on your site. Giving these logos visibility by displaying them high up on your homepage will instill trust in users, and will help those conversions come flying in.

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Create an Awesome Attorney Bio with these 7 Content Secrets

The most important part of your company’s website is your attorney bio.  This is your opportunity to make an impression and tell your hero story – the one that will make prospects choose you over your competitors and existing clients tell their entire network how great you are. To create this awesome bio, you need a blueprint and we’ve got you covered.

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Six Biggest Mistakes With Law Firm Website Content

While you may think the content on your law firm’s website is not all that important because most people don’t take the time to read it, you need to realize what you write can go a long way in both attracting and turning off potential clients. 

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How to Write the Perfect Title Tag

Crafting Title Tags that Render Results When we launch a new website – regardless of the level – we set appropriate title tags for all of the pages. Even if you are not engaging in a specific search engine optimization…

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A Major Update Is Coming to WordPress – Here’s What You Need to Know

WordPress version 5.0 will bring with it something big. Codenamed “Gutenberg,” it is perhaps one of the more quietly exciting projects in web technology this year. Gutenberg is a total revamp of the WordPress text writing and editing experience and…

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Web Content Project Manager – Full-Time in Ft. Lauderdale or Remote

Are you looking for a collaborative team environment?  Need experience with an award-winning, fast-paced agency? Want an opportunity to work from home?  Then our Web Content Project Manager position offers a rewarding opportunity. If you are a creative self-starter with…

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Why Some Blogs Outperform Others

Maintaining a blog can be a tough task…and keeping your readers interested can be even tougher. Make no mistake: if you are using a blog to promote your business or sell your products, what you say can make or break you.

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Top 10 Ways to Grow Your Law Practice Through Thought Leadership in 2018

When it comes to law firms, thought leaders are the go-to subject matter experts in their area of practice. In 2018, thought leadership will become an even more powerful tool for lawyers to engage with prospects, clients and influencers. Here are 10 ways to establish yourself as a thought leader in 2018.

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