Year after year we see that attorney biographies are among the most visited pages on a law firm website. It’s why we design custom biographies for about half of our clients each year. As we look forward to 2024, we…
Category Archives: Content
Free Webinar in December: Content Optimization for Attorneys
Attention, attorneys! Come learn more about how to write web content for your firm! For our second webinar, we decided to discuss a topic that applies to almost all attorneys: Content Creation and Marketing for Attorneys. The second part of…
Law Firm Content 101: What Legal Claims Need a Practice Area Page on Your Website?
Attracting the right clients to your law firm’s website is essential. After all, your website is the main entrance into your business. Part of an effective content strategy involves devoting time to your practice area pages. Deciding what practice area…
Podcast: The Power of the Written Word — Content Marketing for Attorneys
In the SEO world, we often say “content is king.” That quote, however, is something all attorneys need to keep in mind. Even the best website designs won’t convert clients if you don’t have relevant content to establish your brand…
Law Firm Content Writing: Breaking Down the Limitations of AI
The past few months, the buzz is all about Artificial Intelligence (AI). AI technology is becoming increasingly popular in the legal industry, especially website content writing. If you’re a law firm looking to revamp your website and attract more clients,…
New Survey Shares Insights for B2B Law Firms and Corporate Attorneys
At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findings.…
5 Important Tips for Your Legal Content Strategy
Creating content for your law firm’s website is no small task. The most effective lawyer content marketing strategies encompass a variety of content styles and require a fair amount of research. Accordingly, we have included a quick guide to help…
Florida Lawyers: Update Your Website Content to Reflect Recent Tort Reform Legislation
Florida Governor Ron DeSantis recently signed House Bill 837, “Civil Remedies,” into law In March 2023 and the bill contains significant tort reform that impacts civil litigation in Florida. For many Florida lawyers with basic legal information on their website,…
Copyright Office Rules AI-Generated Copy Cannot be Copyrighted
Turns out the Copyright Office and PaperStreet share the same values in preferring human originality over AI-generated works. The U.S. Copyright Office has recently released new guidelines regarding copyright protection and the use of AI-generated content. These guidelines clarify that…
Bots, Bots, Bots: Musing on the Future of AI
My quick thoughts on A.I., “Bots”, and chatGPT. I am posting this to see what turns out true in the next 5 to 10 years. Finally, I would like to ask, what is the end goal of A.I? Is it…
