We live in a world where accessibility to information is at an all-time high. With that, blogging has become an essential tool for lawyers and law firms. Blogging is not only critical to establishing expertise, but it is also an…
Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…
The new year is almost here and you may be wondering how you can level up your firm’s content marketing strategy, particularly if your website hasn’t yielded any conversions. Have you taken a look at the analytical data to determine…
Have you ever come across a website that had outdated graphics or stale information? If so, you likely figured that out within the first 30 seconds of clicking on the website. Unless your website is intended to provide historical information…
In today’s digital age, there is no getting around it—content remains king and the key to driving traffic and conversions. With so many different types of content available, it can be challenging to know which type is best for your…
Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…
Year after year we see that attorney biographies are among the most visited pages on a law firm website. It’s why we design custom biographies for about half of our clients each year. As we look forward to 2024, we…
Attention, attorneys! Come learn more about how to write web content for your firm! For our second webinar, we decided to discuss a topic that applies to almost all attorneys: Content Creation and Marketing for Attorneys. The second part of…
Attracting the right clients to your law firm’s website is essential. After all, your website is the main entrance into your business. Part of an effective content strategy involves devoting time to your practice area pages. Deciding what practice area…