In this article, Sally outlines the process for drafting a query letter. Her process will give you an in-depth look at what will pique an editor’s attention and make your letter stand out above the rest.
In this article, Sally offers advice on how to research media outlets. Knowing which publications you’ll want to pitch to is the first step to getting published.
Understanding your audience is key to writing successful website content. In this article, Pam explains the most important issues to consider when crafting your site.
In order to develop a good FAQ page you need to spend some time thinking about the specific questions and concerns your potential clients may be struggling with.
A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.
Everyone has an opinion about the best way to promote new content. The answer can be hairy, considering everyone has different goals. Yet, there are proven ways to gain exposure after you click, “post.”
The more you publish the more you are going to be seen and shared on the web by other people, which can translate to increased page views, conversions and sales.
If an attorney leaves the law firm, his or her name should be removed from the website immediately. Leaving the departed attorney’s name on the website could be viewed as misleading, which can get you in trouble with the many bar associations.