Category Archives: Content

Adrienne portraitHoliday Posts for Lawyers

Wondering how to keep your firm relevant during the holiday season? Adrienne recommends writing holiday posts that are relevant to your practice areas! You’ll stay on your clients’ minds and help them stay out of harm’s way.

5 Things You Can Do to Prepare for Your Content Interview

An interview with your content writer will ensure that everyone is on the same page. Pam is here to tell you how you can prepare for the interview, so the process is as smooth and easy as possible.

How To Pitch a Publication: A Guide to Getting Published for Attorneys, Part II – Drafting a Killer Query

In this article, Sally outlines the process for drafting a query letter. Her process will give you an in-depth look at what will pique an editor’s attention and make your letter stand out above the rest.

How To Pitch a Publication: A Guide to Getting Published for Attorneys, Part I – Researching Media Outlets

In this article, Sally offers advice on how to research media outlets. Knowing which publications you’ll want to pitch to is the first step to getting published.

What You Should Consider When Writing Content for Your Practice Area Pages

Understanding your audience is key to writing successful website content. In this article, Pam explains the most important issues to consider when crafting your site.

Adrienne portraitWebinar: How to Use Track Changes in Microsoft Word

Adrienne explains how to use the track changes feature in Microsoft Word.

Alex portraitChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

5 Tips for Writing FAQs that are Actually “Frequently Asked”

In order to develop a good FAQ page you need to spend some time thinking about the specific questions and concerns your potential clients may be struggling with.

How to Write a Law Firm Press Release

A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.

Effective Methods for Promoting Your Law Firm Blog Posts

Everyone has an opinion about the best way to promote new content. The answer can be hairy, considering everyone has different goals. Yet, there are proven ways to gain exposure after you click, “post.”

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