Category Archives: Google (Analytics and Reviews)

Local Services Ads – How to Get Started

Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…


David portraitHow to Use Google Analytics to Identify Exit Pages and Improve Them

In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…


Chelsea portraitLearn How to Post Like a Pro on Google My Business

You may have heard chatter in the marketing world about a Google My Business feature called “Google My Business Posts.” But what are these posts? Should you be using them? Is there any benefit? The short answer is: heck, yes!…


SMART Content Marketing for Attorneys

Content marketing is a strategic marketing approach that focuses on creating quality content that prospective clients and visitors find useful and relevant. The key is not to write for search engines but to write content that attracts a clearly defined…


Ashley portraitHow To Manage Online Business Reviews: A Simple Guide

Obtaining online reviews for your business is a critical component of your online reputation. If you aren’t sure how to get reviews and what you should do, follow the below basic outline. These simple steps will allow you to create…


David portrait3 Actionable Google Analytics Reports to Improve Your Website [Guide]

There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…


David portraitGet to Know your Visitors Better with Event Tracking and Google Analytics [Guide]

In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…


Ashley portraitHow to Address a Negative Google Review [Effective 4 Step Process]

If you received a negative Google review and are wondering, now what do I do? This four step guide will outline what to do and what review elements actually matter. We will provide step by step instructions on exactly how to combat negative Google reviews through identifying the types you may encounter, how to respond and take action for removal.


David portraitHow to Share User Access to Google Search Console

In this post, we will provide the steps on how to share user access to your Google Search Console account.


Ashley portraitMost Common Online Review Questions Answered

Online reviews are an important part of a company’s reputation. They prove credibility to potential clients and boost your business website in multiple ways. We have answered some common questions about obtaining, responding to, and handling online reviews for your business.


More Awesome Posts »