In the digital age, understanding website user behavior is crucial for any business, and law firms are no exception. As an essential part of their online presence, analyzing website traffic through tools like Google Analytics provides insights into how potential…
Category Archives: Google Analytics and Reviews
FTC Guidelines for Fake Online Reviews
Over the summer, The Federal Trade Commission (FTC) has proposed new regulations to combat businesses engaged in the purchase, sale, and manipulation of online reviews. If approved, these rules would carry a significant penalty: a fine of up to $50,000…
What Data Does Google Collect for the Purposes of GDPR and CCPA?
The information collected by Google Analytics falls into several categories, including user-related data, technical data, and behavioral data. This can affect both your compliance for GDRP in Europe and CCPA in California. User-Related Data: Google Analytics collects information about users…
Understanding Google Analytics 4: Popular Pages, Traffic & Conversions
In this blog post, we will be covering the basic functions of how to use the latest version of Google Analytics (GA4). We will answer frequently asked questions from our clients that relate to how their website and marketing campaigns…
Can I List My Business on Google Maps Using a Virtual Office?
Virtual office spaces are popular options for law firms, especially when the majority of those in the office are working remotely. However, when it comes to listing a virtual office on Google maps, you may run into issues with getting…
Why Did My Google Reviews Get Removed?
This year has been extremely volatile for Google reviews. There has been an increase of complaints from business owners that their customer reviews are missing, never got published, or have been deleted. We’ve compiled the full details on what is…
Most Common Online Review Questions Answered (Updated)
Online reviews are an important part of a company’s reputation. They prove credibility to potential clients and boost your business website in multiple ways. We have answered some common questions about obtaining, responding to, and handling online reviews for your business.
How to Use Google Analytics to Identify Exit Pages and Improve Them
In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…
Learn How to Post Like a Pro on Google My Business
You may have heard chatter in the marketing world about a Google My Business feature called “Google My Business Posts.” But what are these posts? Should you be using them? Is there any benefit? The short answer is: heck, yes!…
Get to Know your Visitors Better with Event Tracking and Google Analytics [Guide]
In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…
