Author Archives: Chelsea

Chelsea portraitLearn How to Post Like a Pro on Google My Business

You may have heard chatter in the marketing world about a Google My Business feature called “Google My Business Posts.” But what are these posts? Should you be using them? Is there any benefit? The short answer is: heck, yes!…

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Chelsea portraitGoogle Says Goodbye to Google+

The Wall Street Journal reported Monday that Google exposed the private details of almost 500,000 Google + users and then opted not to report the lapse due to the concern that it would ignite regulatory scrutiny and reputational damage. Google…

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Chelsea portraitFacebook’s Updating Business Pages and There’s Nothing to Fear!

In the past weeks, you may have received notification from Facebook that they will be changing your business page template. PS is here to report that this is nothing to fear! Facebook has taken the initiative to make these updates…

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Chelsea portraitFacebook’s Algorithm Update: Should You Be Freaking Out?

Facebook has updated their algorithm and we’re here to tell you there’s no need for a panic attack. It is true that this change will have an impact on organic reach for the channel, but social media experts are saying there’s no need for fear.

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Chelsea portraitGive Your LinkedIn Profile a Summer Sprucing!

Want to “spruce up’ your personal LinkedIn profile, but aren’t sure what exactly needs sprucing? Never fear, PS is here! The overall goal for your personal LinkedIn is to complete as much information as possible to make it a fully rounded representation of who you are.

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Chelsea portraitWebinar: Social Media Breakdown

Have you been wondering what’s going on in the social media world? Chelsea is here to break down everything that you need to know.

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Chelsea portraitStep Away from the #Hashtag!

Want to use a hashtag in your business’ social media posts? Chelsea is here to tell you how, so you can avoid a few common hashtag pitfalls.

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Chelsea portraitOmnivore: Take Two – How to Get Your List Accepted by MailChimp’s Abuse Prevention System

Our last post about MailChimp’s automated abuse prevention systems, lovingly referred to as Omnivore, might have left you saying “UH, thanks for the 411…but how exactly does this affect me?” Never fear, PaperStreet is here to let you know how Omnivore might wiggle its way into your life on the interweb.

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Chelsea portraitMailChimp’s Omnivore Isn’t Monkeying Around

Chelsea explains MailChimp’s abuse prevention system and what it means for you.

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Chelsea portraitHow To Search and Add Subscribers in MailChimp (We Swear It’s Easy!)

Learn how to search, find and update an existing subscriber, or add a brand new email to our favorite newsletter software, MailChimp.

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