It is difficult to accurately assign a single purpose for every website, but most agree that purpose is to attract users. The more users a website acquires, and the more interaction a website gets out of those users, the more successful the website. So, if you want a successful website you need people to use your website frequently and thoroughly.
Reviews from other sources on the web, like Facebook and YellowPages, have begun to appear in the local Knowledge Panel in Google search results on both desktop and mobile.
Google Analytics is a must-have tool to gain insights into how users are interacting with your website. Check out the beginner’s guide to using Google Analytics for detailed information about gathering and reviewing your website stats. But before you learn…