Getting high authority websites to link to yours is one of the best ways to grow your visibility online. There are many ways in which to go about getting these links, and it is important to take a balanced approach.…
Category Archives: SEO for Law Firms
10 Reasons Why Your SEO Campaign is Failing
SEO, or search engine optimization, involves the process of optimizing your website to improve its ranking on search engines. With many client experiences starting with a simple search query, it’s crucial for businesses and law firms to have a strong…
On-Page vs. Off-Page SEO: What’s the Difference?
Creating a successful website involves more than just designing a visually appealing and user-friendly interface. Search engine optimization (SEO) is a crucial aspect of site development that helps improve your site’s visibility and ranking on search tools like Google, Bing,…
Podcast: How to Set the Proper Budget for an SEO Campaign
At PaperStreet, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO…
Understanding “SERP Volatility” & How to Preserve Your Site’s Rankings
Ever wonder why your site may rank highly one week and plummet the next? Factors such as your competitor’s efforts play a role in those shifts, but it’s important to understand all of the elements connected to “SERP Volatility.” SERP…
Citations Your Law Firm Needs for 2024
Local and legal citations can often be overlooked, but they are the base of an effective link building strategy for any law firm looking to level up their rankings. Let’s take a look at the top citations you need to…
How to Rank Your Law Firm Higher in Google My Business
Google My Business is an excellent way to bring more inbound leads into your law firm’s pipeline. However, if you’re not being featured near the top of the map pack section, you won’t be getting too many calls from potential…
Law Firm Content 101: What Legal Claims Need a Practice Area Page on Your Website?
Attracting the right clients to your law firm’s website is essential. After all, your website is the main entrance into your business. Part of an effective content strategy involves devoting time to your practice area pages. Deciding what practice area…
What I Learned About Law Firm Marketing When I Needed an Attorney
Though it’s true that law school doesn’t teach future attorneys everything about being a lawyer, I was surprised to find myself in the position of needing to consult with an attorney without knowing where to start. A difficult time for…
Podcast Episode: Top Considerations for Attorney Digital Marketing Campaigns
In the next episode of LEXclusive, PaperStreet’s podcast, we outline what law firms need to consider when they create or modify their digital marketing campaigns.
