Category Archives: SEO for Law Firms

Citations Your Law Firm Needs for 2024

Local and legal citations can often be overlooked, but they are the base of an effective link building strategy for any law firm looking to level up their rankings. Let’s take a look at the top citations you need to…


How to Rank Your Law Firm Higher in Google My Business

Google My Business is an excellent way to bring more inbound leads into your law firm’s pipeline. However, if you’re not being featured near the top of the map pack section, you won’t be getting too many calls from potential…


Adrienne portraitLaw Firm Content 101: What Legal Claims Need a Practice Area Page on Your Website?

Attracting the right clients to your law firm’s website is essential. After all, your website is the main entrance into your business. Part of an effective content strategy involves devoting time to your practice area pages. Deciding what practice area…


What I Learned About Law Firm Marketing When I Needed an Attorney

Though it’s true that law school doesn’t teach future attorneys everything about being a lawyer, I was surprised to find myself in the position of needing to consult with an attorney without knowing where to start. A difficult time for…


Podcast Episode: Top Considerations for Attorney Digital Marketing Campaigns

In the next episode of LEXclusive, PaperStreet’s podcast, we outline what law firms need to consider when they create or modify their digital marketing campaigns.


Best Practices Guide for On-Page Optimization

On-page optimization is an important marketing tactic for your firm’s competitiveness. Without it, you’ll risk losing all visibility to users coming into your website from organic search. But succeed at it, and you’ll bring in a consistent return on investment.…


Ashley portraitHow To Conquer Local SEO For Your Law Firm

Most law firms can benefit from establishing a local SEO strategy. If done successfully, you will increase your chances of appearing in search when someone nearby is looking for a lawyer. This means you can expect to rank highly for…


The Post-COVID Economy: What Does It Mean for Legal Marketing?

Don’t Let Your Legal Marketing Efforts Lapse: Data Shows That Clients are Still Actively Hiring Attorneys Don’t let the negative press fool you: Clients continue to use the internet to search for attorneys. Though business may seem slower, your lack…


Pete Boyd portraitSEO for Law Firms – 7 Quick Tips

SEO is ever-evolving, which means law firms must stay on top of the latest trends to stay relevant, acquire conversions and rank high across search engines. But with so many changes in what Internet marketing campaigns should focus on, how can law firms determine what their optimal strategies should be? We’ve got the answer. Check out our 7 quick tips for establishing a solid SEO campaign for your law firm.


Ashley portrait4 Ways Law Firms Can Stay Proactive on the Web

When it comes to your online presence, making sure your law firm stays proactive is crucial to keeping up with your competition and keeping your Internet Marketing goals in check. It’s easy to become busy with the everyday responsibilities that come with running a law firm and leave your website needs on the backburner. However, this can begin to catch up with you, so we always recommend regular maintenance to avoid any major issues that may present themselves unexpectedly. In this blog, we outlined four of the important website needs your firm should be paying attention to year-round to keep you on track for online success.


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