In a digital world, it’s still common to see businesses handling their own Internet marketing with little experience or an overall strategy. However, appointing a dedicated digital guru to assist your firm is critical if you want to 1) maximize your results and 2) get back to what you do best – practicing law. But why bother employing an Internet marketing campaign at all? Read on to find out.
Category Archives: SEO for Law Firms
[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?
Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.
5 Best Practices for Conversion Driven Law Firm Websites
If your website is not engaging visitors, then the traffic coming to your website is wasted. As a result, we have outlined our 5 best practices to help drive conversions and generate more revenue for your law firm.
Four Suggestions For How Small Firms and Solo Practitioners Can Better Connect with their Readers
Creating content that connects you with your readers and provides valuable information takes time and commitment on your part. Pam is here with suggestions for how you can make this happen in four easy steps.
6 Items You May Want to Include on Your Industry Pages
When looking at the navigation bars on law firm websites, you may have noticed that many firms now include an “Industries’” tab on their site. Firms that are considering adding this type of section often ask us what they need to include on their industry pages. Today, we offer our advice on this topic.
2017 Law Firm Internet Marketing Checklist of New Ideas and Trends
Our entire team has put together a great list of ideas for internet marketing for law firms in 2017. Check out our information to see if your website and marketing plan has all the latest features.
How to Dominate Search Results for Your Practice Area Using Content
Want to rank higher in search result rankings? Of course your do. So we’ve created a webinar that will show you how to use your website content to dominate search results for your practice area.
SEO Marketing Case Studies by PaperStreet
Alex explains a few notable SEO marketing case studies so you can understand how excellent partnerships result in great rankings.
Five Legal Marketing Promotions You Can Afford
If you’re looking for new ways to expand your online marketing and are also on a budget, we’ve collected a list of deals and promotions going on. Some of these options are specific to the legal industry, but many are…
How to Get Your Law Firm to Blog
We know from working with clients that one of the biggest Internet marketing hurdles is blog maintenance. It’s easy to be excited about the blog immediately following the launch of your new website, but what about after?
