Category Archives: SEO for Law Firms

Pete Boyd portraitWhy Is This Random Firm Ranked on Page One?

In a follow-up to my article about ranking high in Google and why certain firms do better, I wanted to answer the question of why some random firm ranks high. Let’s first start by analyzing the most commons issues we see and from there, we can then see why some other firm may rank high.

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Pete Boyd portraitWhy Is This Young Upstart Law Firm on Page One? [SPOILER] They Have Better Content

Is your law firm website lagging behind in Google search rankings? Is a new firm with presumably less experience stealing your thunder? Wondering what you can do to snag page one on SERPs? We’ve got the 411. Read on to find out more.

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Pete Boyd portrait2018 Law Firm Marketing Guide: New Ideas and Best Practices

The new year is here and with it, comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends, and ensure you’re putting your best marketing foot forward, we’ve compiled our top new ideas and best practices for law firm marketing in 2018.

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5 Reasons Why You Need an Internet Marketing Strategy in 2018

In a digital world, it’s still common to see businesses handling their own Internet marketing with little experience or an overall strategy. However, appointing a dedicated digital guru to assist your firm is critical if you want to 1) maximize your results and 2) get back to what you do best – practicing law. But why bother employing an Internet marketing campaign at all? Read on to find out.

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David portrait[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?

Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.

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Law Firm Web Design Inspiration: Best Law Firm Websites of 2018

At PaperStreet, we love making incredible websites. This year, we’ve created countless sites for our clients, making the internet a more user-friendly, accessible and beautifully-designed space. In 2017 alone, we’ve won our fair share of awards, including: a W3 Silver Award, Gold MarCom Award, Gold dot Comm award and Gold Hermes Award. In light of this successful year, we’ve put together a list of our best law firm websites.

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Pete Boyd portraitNeed a Timeline for Your Law Firm Website?

Law Firms often have proud histories – and rightfully so! If your firm has a past to boast about, why not share it with your site visitors? At PaperStreet, we often create timelines for firms that have over 100 years of business history, but we can do the same for younger firms with brag-worthy deets.

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David portrait5 Best Practices for Conversion Driven Law Firm Websites

If your website is not engaging visitors, then the traffic coming to your website is wasted. As a result, we have outlined our 5 best practices to help drive conversions and generate more revenue for your law firm.

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Four Suggestions For How Small Firms and Solo Practitioners Can Better Connect with their Readers

Creating content that connects you with your readers and provides valuable information takes time and commitment on your part. Pam is here with suggestions for how you can make this happen in four easy steps.

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6 Items You May Want to Include on Your Industry Pages

When looking at the navigation bars on law firm websites, you may have noticed that many firms now include an “Industries’” tab on their site. Firms that are considering adding this type of section often ask us what they need to include on their industry pages. Today, we offer our advice on this topic.

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