When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best? What is your history? Why should people choose you over another firm? These are questions you need to answer…
Category Archives: SEO Content Writing
How to Write Law Firm Title Tags that Render Results
When launching your website, the title tags for each page are a fundamental aspect of your website. While a title tag is not something that is a highly visible element of your law firm’s website, it is the primary text…
10 SEO Mistakes to Avoid in a Post-Covid World
Life is starting to return to normal. A new normal, perhaps, but one where the marketing landscape remains the same — if not more competitive. For law firms and other businesses, gaining clients is still a common yet important objective.…
Now Hiring – Part-time SEO Content Associate (Filled)
This position has been filled. Trained in SEO and looking to branch out to an award-winning, fast-paced agency? Have experience in legal marketing or working for a law firm? Comfortable working from home? Then our part-time SEO content associate position…
What Should Your Law Firm SEO Content Look Like in 2023?
The world of digital marketing continues to evolve. Google Algorithms are updated. Social media platforms ebb and flow with their improvements and popularity. The amount of time and effort into the design of a website continues to increase. There is,…
How to Handle Website Copyright Infringement: DMCA Takedown / Google Takedown Requests
So your article, or entire website, has been copied. Word for word, your copy is staring at you, but it is on some other website. It sucks. You feel a bit violated. You want it removed immediately. In 20 years…
The Top 5 Mistakes Lawyers Make with Their Keyword Optimization
Marketing professionals say it all the time, but it’s the truth: SEO is not something you can learn overnight. Those of us in the field appreciate how tricky this aspect of legal marketing is to manage, but not all lawyers…
Should You Add Coronavirus-Related Content to Your Law Firm’s Website?
Incorporating COVID-19 into Your SEO Content At PaperStreet, business hasn’t slowed down as a result of COVID-19. We’re fully operational, and we understand that this time is still the critical time to maintain your law firm’s SEO and PPC campaigns. …
Drafting Your Own Website Content? Learn the SEO Basics
Keeping Your Content SEO Friendly Even if ranking high in search engines is not your main goal, you can still benefit from best practices. Keep these seven tips in mind when drafting content for your website No Duplicate Content There…
Best Practices: Search Engine Optimization for Writers
Earlier this week I spoke to the PaperStreet content team about search engine optimization and how, as writers, the content team can incorporate best practices into the blogs and pages they write for clients. You can view the full PowerPoint…
