Category Archives: SEO Content Writing

How to Write Law Firm Title Tags that Render Results

When launching your website, the title tags for each page are a fundamental aspect of your website. While a title tag is not something that is a highly visible element of your law firm’s website, it is the primary text…


10 SEO Mistakes to Avoid in a Post-Covid World

Life is starting to return to normal. A new normal, perhaps, but one where the marketing landscape remains the same — if not more competitive.  For law firms and other businesses, gaining clients is still a common yet important objective.…


Chris portraitNow Hiring – Part-time SEO Content Associate (Filled)

This position has been filled. Trained in SEO and looking to branch out to an award-winning, fast-paced agency? Have experience in legal marketing or working for a law firm? Comfortable working from home? Then our part-time SEO content associate position…


What Should Your Law Firm SEO Content Look Like in 2021?

There is little doubt that 2020 changed the world. Many jobs will never be the same and marketing has changed to better reflect our “new normal.” Online advertising and marketing is becoming more and more critical as face-to-face encounters are…


Pete Boyd portraitHow to Handle Website Copyright Infringement: DMCA Takedown / Google Takedown Requests

So your article, or entire website, has been copied. Word for word, your copy is staring at you, but it is on some other website. It sucks. You feel a bit violated. You want it removed immediately. In 20 years…


The Top 5 Mistakes Lawyers Make with Their Keyword Optimization

Marketing professionals say it all the time, but it’s the truth: SEO is not something you can learn overnight. Those of us in the field appreciate how tricky this aspect of legal marketing is to manage, but not all lawyers…


Should You Add Coronavirus-Related Content to Your Law Firm’s Website?

Incorporating COVID-19 into Your SEO Content At PaperStreet, business hasn’t slowed down as a result of COVID-19. We’re fully operational, and we understand that this time is still the critical time to maintain your law firm’s SEO and PPC campaigns. …


Writing Engaging Law Firm Practice Area Pages

Writer’s Blocks: Filling Your Practice Area Pages with Practical and Engaging Content What information should you include on the practice area pages of your law firm’s website? While the answer to this question may initially seem straightforward, putting fingers to…


5 Strategies for Establishing Credibility Through Content

Credibility is king in the content marketing game, particularly in professional services industries, where “product differentiation” is somewhat more difficult to establish. For example, consider a prospective personal injury client who is looking to contact a qualified attorney to help…


Six Biggest Mistakes With Law Firm Website Content

While you may think the content on your law firm’s website is not all that important because most people don’t take the time to read it, you need to realize what you write can go a long way in both attracting and turning off potential clients. 


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