Category Archives: SEO Content Writing

Pete Boyd portrait2018 Law Firm Marketing Guide: New Ideas and Best Practices

The new year is here and with it, comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends, and ensure you’re putting your best marketing foot forward, we’ve compiled our top new ideas and best practices for law firm marketing in 2018.

› Read More

Long Form Content Doesn’t Have to Be Boring

While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition. Here’s a few tips on how to ensure your long form content is anything but boring.

› Read More

Adrienne portraitThe Long and Short of It: Why Other Types of Content May Work Better Than Normal Blogs

For years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic.  Well, in…

› Read More

5 Common Content Marketing Mistakes and How to Avoid Them

Your copy needs to sell, otherwise, there’s no point. Yet, many writers make mistakes that lead to lower conversion rates. In this post, Tanya shares 5 common content marketing mistakes and how to avoid them.

› Read More

Drafting Your Own Website Content? Learn the SEO Basics

Keeping Your Content SEO Friendly Even if ranking high in search engines is not your main goal, you can still benefit from best practices. Keep these seven tips in mind when drafting content for your website No Duplicate Content According…

› Read More

Alex portraitBest Practices: Search Engine Optimization for Writers

Earlier this week I spoke to the PaperStreet content team about search engine optimization and how, as writers, the content team can incorporate best practices into the blogs and pages they write for clients. You can view the full PowerPoint…

› Read More

Four Sentences that Prove Grammar is Important

Take it from the editor …. grammar is important. If you don’t believe me check out the sentences below. Much like your iPhone autocorrecting your text messages, poor grammar can turn a seemingly harmless sentence into a quite embarrassing one.…

› Read More

Pete Boyd portraitSEO Content Editing your Website: A Guide for Law Firms

Learn how to write your copy for search and for your audience.

› Read More

Back |