Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…
Category Archives: Conversion Rates
Since the start of modern digital marketing, having live chat functionality on websites has been highly appealing to law firms that are concerned with conversions and adding a personal touch to collecting leads from their website. There are currently two popular options for live chat. Here, at PaperStreet, we use many of these tools on our websites, but unfortunately, they have major caveats.
When you are actively making changes to a website, there is a great chance that once you save the changes you made and reload your site, you won’t see them take effect. That’s because your browser is displaying the latest version it saved of your site and it doesn’t include the changes you just made. When that happens, you need to clear your cache.
We like to track inquiries and where they come from. Using Google AdWords, you can easily track the specific keyword phrase, ad type and device of the inbound inquiry.
Is your computer running slower than expected? Kyle is here with 5 tips for how to get your machine–whether it’s a Mac or PC–back up to speed.
Want to know how to know how to get more conversions from your website? Pete is here to offer 67 suggestions for how you can make your website work more effectively for your firm.
Why Upgrade? We are recommending that all of our clients design four new ad sizes for their Google AdWords marketing campaigns. If you upgrade, you will have more ad inventory to display your firm’s ads. These new ads are also…
Are you looking to track clicks on your website? Pete is here to show you how. Hint: It’s easier than you thought!
We were able to help one of our clients increase their conversion rate by 300% in less than 24 hours by making a few relatively easy updates.
We allocated a budget of $8,500 and produced 145 leads for a law firm using a combination of traditional search optimization (SEO) and paid advertising (PPC) to generate new business for the firm.