4 Website Errors You Can Fix Yourself (2025 Update)

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In this blog post, we will touch on some technical issues you might encounter with your website and how you can help remedy the situation.

Website Mistake #1: Not Using GA4 and Google Search Console

Although some may not consider this a true website error, it is an oversight if you do not have Google Analytics 4 (GA4) installed on your website along with setting up Google Search Console.

Google Analytics provides valuable insights into how your website is performing and what opportunities for improvement exist. Check out our guide on how to install Google Analytics on your website and our FAQ guide to help you get more familiar with how to use this application.

Google Search Console is equally important. It serves as a direct line of communication with Google, allowing you to inform Google about new content using the inspection tool or by submitting an XML sitemap.

Google Search Console also helps you identify any technical issues your website may be experiencing, monitor the current index status of your pages, and gain keyword insights into what is driving traffic to your site.

Once you are signed in with your Google account, head over to Google Search Console to begin setting up your property.

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Website Mistake #2: A Slow Loading Website

If your website is not optimized for load speed and performance, you are already putting yourself at a disadvantage. Not only does this create a frustrating user experience, but it also affects how Google crawls your website.

Studies show that the longer a webpage takes to load, the more likely visitors are to leave your site. This directly correlates to a higher bounce rate, poor search rankings, and fewer conversions.

A slow website can also negatively impact how much time Google spends crawling your site to find content updates and discover new content for indexing.

Slow websites make Google’s bots work harder to explore your pages and can cause you to hit your allotted crawl budget faster, leading to less content discovery by Google.

If you are interested in improving your website’s load speed, check out our methods for measuring speed and steps for better performance.

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Website Mistake #3: Broken Links (Internal or External)

Over the lifespan of a website, regular maintenance is necessary. One of the tasks you should routinely perform is checking for broken links, whether they point to internal or external pages.

Broken links create a frustrating user experience, so you should run broken link scans on your website and fix them accordingly.

Although it’s an older application, our team still likes to use XENU to scan websites for broken links. Screaming Frog SEO Spider is another helpful tool for diagnosing these issues.

After running XENU on your website, you will see the status of all active website links. Links shown in red text are reported as broken and should be fixed, while links in green are working properly.

To investigate a broken link, right-click on it, select URL properties, and check which pages are linking to it. You will then need to determine whether the broken page still exists and, if so, update the broken link with the correct URL.

For internal links, you should be familiar with the pages on your site and conduct periodic internal audits. For external broken links, you may need to run a Google search to find a working URL to replace it. This often happens when blog posts link to news articles that are later deleted.

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Website Mistake #4: Internal Link Redirects

Similar to the maintenance needed for broken links, websites may change their URLs over time. For SEO best practices, redirects are set up to forward visitors and search engines to the new working page instead of leading to a broken link.

However, it is best if internal links on your website do not point to the old URL but instead go directly to the new URL to avoid a redirect. This update directly benefits how search engines crawl your website, ensuring they do not waste resources following outdated links.

Additionally, if you have a slow website server, redirects can contribute to a poor user experience by further delaying page load times.

Questions or Feedback?

If you have any questions regarding SEO campaigns or internet marketing, in general, we are here to help. Head on over to our SEO Guide. We will teach you the dos and don’ts for law firm SEO along. PaperStreet also offers tailored monthly SEO plans. Please feel free to contact us if you need further assistance.