Author Archives: David

David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets (Again)

Back in October 2019, we reported that Google will be removing ‘self-serving’ star ratings from search snippets. Before this update was released, this search snippet opportunity was very attractive for many businesses to help them stand out in the search…


David portraitGoogle’s New Page Experience Ranking Factors Coming in May 2021

Lately Google has been working towards putting more emphasis on the user’s page experience as one of its many search engine ranking factors. This previously included an emphasis to create websites that are mobile-friendly, use HTTPS-security (SSL certificates), have safe…


David portraitHow to Use Google Analytics to Identify Exit Pages and Improve Them

In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…


David portraitAdvanced Speed Improvements: Load Deferred reCAPTCHA for Contact Form 7

In this post, we will demonstrate an advanced site speed improvement technique by deferring the loading of reCAPTCHA files when using Contact Form 7 for WordPress websites. Please note, this technique will not work for Contact Form 7 version 5.2…


David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets

On Monday, September 16, 2019, Google released an algorithmic update to target websites that were setup to display a star rating in the search results like the example below. They specifically targeted websites where the review snippet was considered to…


David portraitHow to Properly Add Images to your Website for Better SEO & Speed Performance [Guide]

Images are a crucial part of any website design, but if they are not added correctly, they can do more harm than good. As a result, PaperStreet has compiled our tips and best practices on how to properly add images to…


David portrait10 Helpful Tips That Improve Website Load Speed

In this post, we are going to discuss the benefits of having a faster site, helpful tips to improve your website load speed and some popular speed testing tools. It may come as some surprise but search engine usage on…


David portrait3 Actionable Google Analytics Reports to Improve Your Website [Guide]

There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…


David portraitGoogle Now Shows Search Console Data in Search Results

A cool feature that we recently noticed and wanted to share is that Google is now showing keyword performance data from Search Console directly in the search results. The data shows the amount of clicks, impressions and your average ranking…


David portraitSwitching to a New Domain Name? Inform Google and Bing [Guide]

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.


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