Author Archives: David

David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets

On Monday, September 16, 2019, Google released an algorithmic update to target websites that were setup to display a star rating in the search results like the example below. They specifically targeted websites where the review snippet was considered to…

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David portraitHow to Properly Add Images to your Website for Better SEO & Speed Performance [Guide]

Images are a crucial part of any website design, but if they are not added correctly, they can do more harm than good. As a result, PaperStreet has compiled our tips and best practices on how to properly add images to…

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David portrait10 Helpful Tips That Improve Website Load Speed

In this post, we are going to discuss the benefits of having a faster site, helpful tips to improve your website load speed and some popular speed testing tools. It may come as some surprise but search engine usage on…

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David portrait3 Actionable Google Analytics Reports to Improve Your Website [Guide]

There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…

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David portraitGoogle Now Shows Search Console Data in Search Results

A cool feature that we recently noticed and wanted to share is that Google is now showing keyword performance data from Search Console directly in the search results. The data shows the amount of clicks, impressions and your average ranking…

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David portraitSwitching to a New Domain Name? Inform Google and Bing [Guide]

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.

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David portraitWere You Mailed a Google Beacon? Find Out What Steps to Take

Google has started sending out beacons to businesses who have used their paid advertising services. If you have received one in the mail, we encourage you to set it up at your place of business. Please see below for more…

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David portraitGet to Know your Visitors Better with Event Tracking and Google Analytics [Guide]

In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…

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David portraitHow to Update Google Analytics Data Retention Settings [Guide]

Google recently sent out an email regarding new data retention controls that allow you to manage how long your user and event data are stored in Google Analytics. The deadline is May 25th and we would recommend you update your data…

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David portraitHow to Fetch as Google [Guide]

Below are the steps on how to use Google Search Console to perform a Fetch as Google. This action prompts Google’s search engine spiders to re-crawl these particular pages so they will be informed about what content has changed. 1.…

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