Author Archives: David

David portraitHow to do an Index Request with Google Search Console [Guide]

Did you make a change to your website and would like Google to be informed about the update? If so, below are the steps on how to use Google Search Console to perform an index request. This action prompts Google’s…


David portraitHow to Use Google Tag Manager and Google Analytics to Track Mobile Phone Clicks (Updated 2021)

If you have a website and you want to know how it’s performing, you should be tracking the types of conversions that are specific to your business and marketing goals. Doing so will help show if your efforts are producing…


David portraitTechnical SEO Issues That Harm Law Firm Marketing

In this post, we will discuss technical SEO issues that may be happening on your site, which may negatively affect your law firm’s marketing strategy and Google rankings. Broken Backlinks on External Websites When adopting a content marketing strategy that…


David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets (Again)

Back in October 2019, we reported that Google will be removing ‘self-serving’ star ratings from search snippets. Before this update was released, this search snippet opportunity was very attractive for many businesses to help them stand out in the search…


David portraitGoogle’s New Page Experience Ranking Factors Coming in May 2021

Lately Google has been working towards putting more emphasis on the user’s page experience as one of its many search engine ranking factors. This previously included an emphasis to create websites that are mobile-friendly, use HTTPS-security (SSL certificates), have safe…


David portraitHow to Use Google Analytics to Identify Exit Pages and Improve Them

In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…


David portraitAdvanced Speed Improvements: Load Deferred reCAPTCHA for Contact Form 7

In this post, we will demonstrate an advanced site speed improvement technique by deferring the loading of reCAPTCHA files when using Contact Form 7 for WordPress websites. [Please note, this technique will not work for Contact Form 7 version 5.2…


David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets

On Monday, September 16, 2019, Google released an algorithmic update to target websites that were setup to display a star rating in the search results like the example below. They specifically targeted websites where the review snippet was considered to…


David portraitHow to Properly Add Images to your Website for Better SEO & Speed Performance [Guide]

Images are a crucial part of any website design, but if they are not added correctly, they can do more harm than good. As a result, PaperStreet has compiled our tips and best practices on how to properly add images to…


David portrait10 Helpful Tips That Improve Website Load Speed

In this post, we are going to discuss the benefits of having a faster site, helpful tips to improve your website load speed and some popular speed testing tools. It may come as some surprise but search engine usage on…


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