Author Archives: David

David[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?

Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.

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David5 Best Practices for Conversion Driven Law Firm Websites

If your website is not engaging visitors, then the traffic coming to your website is wasted. As a result, we have outlined our 5 best practices to help drive conversions and generate more revenue for your law firm.

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DavidHow to Use the Hreflang Tag for Multilingual Websites

Want to offer content to users in countries that speak different languages? This post will guide you through the process of setting up hreflang tags.

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DavidHow to Use Google Tag Manager and Google Analytics to Track Mobile Phone Clicks

If you have a website and you want to know how it’s performing, you should be tracking the types of conversions that are specific to your business and marketing goals. Doing so will help show if your efforts are producing…

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DavidImportance of Online Law Firm Reviews and Star Ratings

Your online reputation as a business is now more important than ever. When you are looking for a new product or service, do you typically look at reviews first? Most likely, you do! This is the same scenario for your firm and…

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DavidHow to Set Up an SSL Certificate for a Rackspace Cloud Website (Step-by-Step)

David explains how to set up an SSL certificate for a Rackspace Cloud website.

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DavidGoogle’s Second Mobile-Friendly Algorithm Boost has Gone Live!

In case you haven’t already heard, Google has completed making the second version of the mobile-friendly update live today. Google Webmaster Trends Analyst John Mueller announced on Twitter this morning, saying, “The mobile changes mentioned here are now fully rolled…

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DavidSwitching to a New Domain Name? Learn How to Use Google’s Change of Address Tool

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.

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DavidAnother Google Mobile Algorithm Update Rolling Out in May

Google announced yesterday that they will be rolling out another mobile-friendly algorithm update in May. The new update will increase the strength of the mobile-friendly signal within the algorithm.

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DavidAdding Your Phone Number to Your Website? Do it Correctly!

Many webmasters don’t realize there is a right and wrong way to add your phone number to your website. Google and other search engines look for consistency when it comes to your website and any local citations that you have…

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