In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…
In this post, we will demonstrate an advanced site speed improvement technique by deferring the loading of reCAPTCHA files when using Contact Form 7 for WordPress websites. [Please note, this technique will not work for Contact Form 7 version 5.2…
On Monday, September 16, 2019, Google released an algorithmic update to target websites that were setup to display a star rating in the search results like the example below. They specifically targeted websites where the review snippet was considered to…
Images are a crucial part of any website design, but if they are not added correctly, they can do more harm than good. As a result, PaperStreet has compiled our tips and best practices on how to properly add images to…
A cool feature that we recently noticed and wanted to share is that Google is now showing keyword performance data from Search Console directly in the search results. The data shows the amount of clicks, impressions and your average ranking…
Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.
Google has started sending out beacons to businesses who have used their paid advertising services. If you have received one in the mail, we encourage you to set it up at your place of business. Please see below for more…
In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…
In this post, we will discuss some of our favorite and most helpful features when using the tool Screaming Frog to perform an SEO audit. This post assumes that you have a basic understanding of SEO. See below for more…