Author Archives: David

Switching to a New Domain Name? Learn How to Use Google’s Change of Address Tool

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.

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Another Google Mobile Algorithm Update Rolling Out in May

Google announced yesterday that they will be rolling out another mobile-friendly algorithm update in May. The new update will increase the strength of the mobile-friendly signal within the algorithm.

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Adding Your Phone Number to Your Website? Do it Correctly!

Many webmasters don’t realize there is a right and wrong way to add your phone number to your website. Google and other search engines look for consistency when it comes to your website and any local citations that you have…

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The Top 50 Legal Keywords in the 50 Most Populated USA Cities

We perform an abundance of keyword research at PaperStreet and thought it would be interesting to take the 50 most populated cities in the USA and see which legal practice areas drive the most search traffic, according to Google. Keywords…

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Hit by Google Penguin? Unfortunately, You’ll Have to Wait to Recover

Unfortunately, if you’ve started working on a back link cleanup after October 17, 2014 (Penguin 3.0) then you are at the mercy of the next Penguin algorithm refresh, or at least until the Penguin algorithm begins to work in real-time.

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Our Favorite Blogs for Internet Marketing Strategies

Internet marketing is a continuously evolving industry and new techniques and best practices are always coming to the forefront. Check out our list of links that we find to be extraordinarily helpful in staying up to date with the latest trends.

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“This site may be hacked” Message Appearing? MailChimp URL Could Be the Cause

Recently, our client’s website was assigned the message “This site may be hacked” by Google within the search engine results page. We went through all of the necessary steps to ensure the website was not hacked and didn’t contain any malicious code.

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Five Awesome Features of Google Webmaster Tools for Beginners

Google Webmaster Tools is an amazing free tool that will help you gain valuable insight into your website. There are a lot of great features to explore, but for the purpose of this post I will be covering five of…

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A Beginners Guide to Using Google Analytics

Google Analytics is a powerful tool for discovering data about your website. Whether it’s finding out what content is most popular, or determining if your user is viewing your website from a mobile device, Google Analytics (GA) can provide you…

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How to Setup and Install Google Analytics on Your Website

Google Analytics is a must-have tool to gain insights into how users are interacting with your website. Check out the beginner’s guide to using Google Analytics for detailed information about gathering and reviewing your website stats. But before you learn…

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