Author Archives: David

David portraitHow to Use Google Analytics to Identify Exit Pages and Improve Them

In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…


David portraitAdvanced Speed Improvements: Load Deferred reCAPTCHA for Contact Form 7

In this post, we will demonstrate an advanced site speed improvement technique by deferring the loading of reCAPTCHA files when using Contact Form 7 for WordPress websites. [Please note, this technique will not work for Contact Form 7 version 5.2…


David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets

On Monday, September 16, 2019, Google released an algorithmic update to target websites that were setup to display a star rating in the search results like the example below. They specifically targeted websites where the review snippet was considered to…


David portraitHow to Properly Add Images to your Website for Better SEO & Speed Performance [Guide]

Images are a crucial part of any website design, but if they are not added correctly, they can do more harm than good. As a result, PaperStreet has compiled our tips and best practices on how to properly add images to…


David portraitGoogle Now Shows Search Console Data in Search Results

A cool feature that we recently noticed and wanted to share is that Google is now showing keyword performance data from Search Console directly in the search results. The data shows the amount of clicks, impressions and your average ranking…


David portraitSwitching to a New Domain Name? Inform Google and Bing [Guide]

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.


David portraitWere You Mailed a Google Beacon? Find Out What Steps to Take

Google has started sending out beacons to businesses who have used their paid advertising services. If you have received one in the mail, we encourage you to set it up at your place of business. Please see below for more…


David portraitGet to Know your Visitors Better with Event Tracking and Google Analytics [Guide]

In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…


David portrait10 Super Helpful Screaming Frog Features for SEO Audits [Guide]

In this post, we will discuss some of our favorite and most helpful features when using the tool Screaming Frog to perform an SEO audit. This post assumes that you have a basic understanding of SEO. See below for more…


David portraitHow to Share User Access to Google Search Console

In this post, we will provide the steps on how to share user access to your Google Search Console account.


Back | More Awesome Posts »