On Monday, September 16, 2019, Google released an algorithmic update to target websites that were setup to display a star rating in the search results like the example below. They specifically targeted websites where the review snippet was considered to…
Author Archives: David
How to Properly Add Images to your Website for Better SEO & Speed Performance [Guide]
Images are a crucial part of any website design, but if they are not added correctly, they can do more harm than good. As a result, PaperStreet has compiled our tips and best practices on how to properly add images to…
Google Now Shows Search Console Data in Search Results
A cool feature that we recently noticed and wanted to share is that Google is now showing keyword performance data from Search Console directly in the search results. The data shows the amount of clicks, impressions and your average ranking…
Switching to a New Domain Name? Inform Google and Bing [Guide]
Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.
Were You Mailed a Google Beacon? Find Out What Steps to Take
Google has started sending out beacons to businesses who have used their paid advertising services. If you have received one in the mail, we encourage you to set it up at your place of business. Please see below for more…
Get to Know your Visitors Better with Event Tracking and Google Analytics [Guide]
In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…
10 Super Helpful Screaming Frog Features for SEO Audits [Guide]
In this post, we will discuss some of our favorite and most helpful features when using the tool Screaming Frog to perform an SEO audit. This post assumes that you have a basic understanding of SEO. See below for more…
How to Share User Access to Google Search Console
In this post, we will provide the steps on how to share user access to your Google Search Console account.
[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?
Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.
5 Best Practices for Conversion Driven Law Firm Websites
If your website is not engaging visitors, then the traffic coming to your website is wasted. As a result, we have outlined our 5 best practices to help drive conversions and generate more revenue for your law firm.