Author Archives: David

How to Use Google Tag Manager and Google Analytics to Track Mobile Phone Clicks

If you have a website and you want to know how it’s performing, you should be tracking the types of conversions that are specific to your business and marketing goals. Doing so will help show if your efforts are producing…

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Importance of Online Law Firm Reviews and Star Ratings

Your online reputation as a business is now more important than ever. When you are looking for a new product or service, do you typically look at reviews first? Most likely, you do! This is the same scenario for your firm and…

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How to Set Up an SSL Certificate for a Rackspace Cloud Website (Step-by-Step)

David explains how to set up an SSL certificate for a Rackspace Cloud website.

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Google’s Second Mobile-Friendly Algorithm Boost has Gone Live!

In case you haven’t already heard, Google has completed making the second version of the mobile-friendly update live today. Google Webmaster Trends Analyst John Mueller announced on Twitter this morning, saying, “The mobile changes mentioned here are now fully rolled…

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Another Google Mobile Algorithm Update Rolling Out in May

Google announced yesterday that they will be rolling out another mobile-friendly algorithm update in May. The new update will increase the strength of the mobile-friendly signal within the algorithm.

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Adding Your Phone Number to Your Website? Do it Correctly!

Many webmasters don’t realize there is a right and wrong way to add your phone number to your website. Google and other search engines look for consistency when it comes to your website and any local citations that you have…

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The Top 50 Legal Keywords in the 50 Most Populated USA Cities

We perform an abundance of keyword research at PaperStreet and thought it would be interesting to take the 50 most populated cities in the USA and see which legal practice areas drive the most search traffic, according to Google. Keywords…

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Hit by Google Penguin? Unfortunately, You’ll Have to Wait to Recover

Unfortunately, if you’ve started working on a back link cleanup after October 17, 2014 (Penguin 3.0) then you are at the mercy of the next Penguin algorithm refresh, or at least until the Penguin algorithm begins to work in real-time.

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Our Favorite Blogs for Internet Marketing Strategies

Internet marketing is a continuously evolving industry and new techniques and best practices are always coming to the forefront. Check out our list of links that we find to be extraordinarily helpful in staying up to date with the latest trends.

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“This site may be hacked” Message Appearing? MailChimp URL Could Be the Cause

Recently, our client’s website was assigned the message “This site may be hacked” by Google within the search engine results page. We went through all of the necessary steps to ensure the website was not hacked and didn’t contain any malicious code.

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