Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.
Author Archives: David
5 Best Practices for Conversion Driven Law Firm Websites
If your website is not engaging visitors, then the traffic coming to your website is wasted. As a result, we have outlined our 5 best practices to help drive conversions and generate more revenue for your law firm.
How to Use the Hreflang Tag for Multilingual Websites
Want to offer content to users in countries that speak different languages? This post will guide you through the process of setting up hreflang tags.
How to Set Up an SSL Certificate for a Rackspace Cloud Website (Step-by-Step)
David explains how to set up an SSL certificate for a Rackspace Cloud website. A great overview of SSLs and how to install them.
Google’s Second Mobile-Friendly Algorithm Boost has Gone Live!
In case you haven’t already heard, Google has completed making the second version of the mobile-friendly update live today. Google Webmaster Trends Analyst John Mueller announced on Twitter this morning, saying, “The mobile changes mentioned here are now fully rolled…
Another Google Mobile Algorithm Update Rolling Out in May
Google announced yesterday that they will be rolling out another mobile-friendly algorithm update in May. The new update will increase the strength of the mobile-friendly signal within the algorithm.
Adding Your Phone Number to Your Website? Do it Correctly!
Many webmasters don’t realize there is a right and wrong way to add your phone number to your website. Google and other search engines look for consistency when it comes to your website and any local citations that you have…
Hit by Google Penguin? Unfortunately, You’ll Have to Wait to Recover
Unfortunately, if you’ve started working on a back link cleanup after October 17, 2014 (Penguin 3.0) then you are at the mercy of the next Penguin algorithm refresh, or at least until the Penguin algorithm begins to work in real-time.
Our Favorite Blogs for Internet Marketing Strategies
Internet marketing is a continuously evolving industry and new techniques and best practices are always coming to the forefront. Check out our list of links that we find to be extraordinarily helpful in staying up to date with the latest trends.
“This site may be hacked” Message Appearing? MailChimp URL Could Be the Cause
Recently, our client’s website was assigned the message “This site may be hacked” by Google within the search engine results page. We went through all of the necessary steps to ensure the website was not hacked and didn’t contain any malicious code.
