Internet marketing is a continuously evolving industry and new techniques and best practices are always coming to the forefront. If you are in the internet marketing department or you are a tech-savvy business owner it’s extremely important to stay up-to-date on the latest news. Whether it’s a major algorithm change or just a minor tweak to Google’s search engine results page, staying on top of the latest trends can give you a leg up. As time goes on, internet marketing will only become more competitive and it’s important to know everything you can do to give your website a leg up on the competition.
Below are a list of links that we at PaperStreet find to be extraordinarily helpful in staying up to date with the latest trends.
Search Engine Optimization
The following links will keep you up-to-date on the most important news surrounding SEO. It’s extremely important to check out the Official Google Webmaster Central Blog and get Google’s news straight from the source. They continually publish information related to algorithm changes (most recently Mobilegeddon), how to keep your website secure from hackers and other information like the minor boost a website can receive from switching to HTTPS and using an SSL certificate.
Search Engine Roundtable/Journal/Watch/Land are amazing resources that will also report on any algorithm changes as well. In addition, their authors are always publishing great tutorials and strategies for your website to improve your search presence.
We are also a big fan of the SEO Yoast plugin and we check to see what updates and improvements are being made to the plugin. In addition, Joost de Valk and his team also publish informative and helpful tips for using their plugin in tandem with your website.
- Official Google Webmaster Central Blog
- Search Engine Roundtable
- Search Engine Journal
- Search Engine Watch
- Search Engine Land
- Moz Daily Blog
- Moz User Generated Blog
- Entrepreneur: Latest SEO Articles
- Visibility Magazine
- Quick Sprout
Conversion Rate Optimization
Search engine optimization will help tremendously from a ranking and traffic standpoint. But what happens when your users actually interact with your website? Do you have a high bounce rate? Meaning is a user landing on your page and instantly leaving because they haven’t found the information they were looking for. Are users signing up for your newsletter or filling out your contact form?
If your visitors aren’t converting, the following resources below can provide some great recommendations and tips to help improve the conversion rate of your website. If you are not familiar with the term conversion rate, it’s the number of converted users (who performed the action that you wanted them to do on your website) divided by the number of total visits to the website.
According to a WordStream article and study, the median conversion rate is around 2.35 percent. You can use a free tool like Google Analytics to setup goal tracking on your website and track the progress of your conversions.
Content marketing is another avenue that can tremendously help to bring more exposure and traffic to your website. We always recommend to our clients to blog continually and publish high quality content on their website. Both of these tactics prove to Google that you are an authority and industry leader.
This can also be helpful from a back-linking perspective. If you are publishing useful content there is a great possibility that other websites will want to link to your content as supporting material.
The blogs below can provide great insight into how to improve your content writing and strategies for Internet Marketing. They often give advice on how to write better headlines, title tags, meta descriptions, etc. They also provide tips on how to keep users engaged with your website copy and have them share your articles with their colleagues, friends and families for added exposure.
PaperStreet Can Be a Resource Too
When all else fails turn to your internet marketing team. We live and breathe this stuff and would love to chat about updates and trends in the industry. Connect with us on social and we can point you to the right person for the information you need. It would be our pleasure.