Lately Google has been working towards putting more emphasis on the user’s page experience as one of its many search engine ranking factors.
This previously included an emphasis to create websites that are mobile-friendly, use HTTPS-security (SSL certificates), have safe browsing content (no hacked or malicious sites) and avoid using intrusive pop-ups for mobile visitors.
Today Google released news that in addition to the aforementioned items, they will also consider these three webpage load metrics as part of the overall search signals for page experience.
- Largest Contentful Paint: the amount of time it takes to load the largest image or text block visible within the viewing area.
- First Input Delay: the time from when a user first interacts with a page (i.e. when they click a link or tap on a button) to the time when the browser is actually able to begin processing event handlers in response to that interaction.
- Cumulative Layout Shift: the total sum of every unexpected layout shift that occurs during the entire lifespan of the page.
However, the latest updates will not be taking effect until May of 2021. Google is providing 6 months for webmasters to prepare for these new ranking factors.
As a result, PaperStreet will be reviewing all search engine marketing websites to make sure they are appeasing the latest standards set by Google.
We want our clients to be aware that we are up to date with the latest search engine standards. We will be reaching out accordingly if need be and keep you posted as more information develops on this topic.
Please feel free to contact our team if you have any questions or concerns.