The Importance of a Contact Page and Best Practices for the Legal Industry
By David on April 4, 2023 in Internet Marketing Ultimate Guides & Best Practices Web Design Tips and Tools
As a law firm, your website is often the first impression potential clients have of you. A well-designed website can help you attract more clients and grow your firm. As you design or re-design your site, one of the most important aspects of any law firm website is the contact page. In this blog post, we’ll discuss the importance of a contact page and best practices for creating an effective one.
Explaining the Need for a Contact Page
A contact page is crucial for any website, but why? Here are a few reasons:
- Provides a convenient way for potential clients to get in touch with you.
- Establishes credibility and legitimacy for your business.
- Can improve communication and help you convert more visitors into leads.
- Can help reduce spam and other unwanted messages by including reCAPTCHA or other security features.
Some businesses choose not to include a contact page, in favor of providing contact information in the footer or header of their site. However, we recommend having a standalone contact page for these reasons:
- Provides a clear and focused call-to-action for website visitors.
- Allows you to include additional information, such as a location map, office hours, and social media links.
- Organizes the communication process, making it easier for both you and potential clients to manage inquiries.
Best Practices for Creating a Contact Page
Though a contact page may seem simple to create, there are several key elements that must be included:
- Clear and concise headline: Use a headline that tells visitors what the page is for and why they should reach out to you.
- User-friendly contact form: Keep it simple and easy to use, asking only for necessary information.
- Essential contact information: Include your physical address, phone number, and social media links.
- Location map: Show your location and directions to your office to make it easier for potential clients to find you.
- Strong call-to-action: Encourage visitors to contact you with a clear and visible call-to-action button.
- Mobile optimization: Ensure your contact page works seamlessly across all devices, especially mobile.
Additionally, there are some other things you can do to optimize your contact page for SEO reasons, such as adding relevant keywords to your title tags and copy and ensuring the page works well across all devices, especially mobile.
How to Create a Useful Contact Form
A contact form is a great feature for gathering information from potential clients but it is most important to design a user-friendly form that guides visitors.
Here are some best practices for creating a better contact form:
- Keep it simple and easy to use. Avoid asking for unnecessary information.
- Use clear and concise labels for each field.
- Place the form above the fold so it is visible without needing to scroll
- Include a clear CTA (call-to-action) button that is highly visible on the page.
- Show confirmation messages to let visitors know that their message has been successfully sent.
It is also important to have a spam filter setup. Use reCAPTCHA or other techniques to prevent fake submissions. Most form builder plugins can provide additional security measures to assist with this.
Should I Include a Contact Form on Every Web Page?
While it is not necessary to have a contact form on every page, it can be helpful. This makes it easier for visitors to contact you from any page of your website, without having to navigate back to the contact page.
Consider placing a clean form or a call-to-action button on the footer of every page, as well as on the sidebar of blog posts or other content pages.
PaperStreet Can Help
If you need assistance designing or optimizing your contact page, PaperStreet’s expertise within the legal industry can help. Contact us today to learn more about how we can improve your online presence.
