Meta Tags for your Website

Services: Law Firm Website Design . SEO . Internet Marketing . Law Firm Marketing Guide . Content Marketing . PPC

Meta tags are behind the scenes code. Below are some of the more popular meta tags your website should be using.

  • Title Tag
    • Although technically not a meta tag, title tags are great for SEO.  Limit them to 70 characters.
    • Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages. More info.
    • Structure your title tag as:  <title>Primary Keyword Phrase, Secondary Keyword Phrase:  Firm Name.
  •  Meta Description
    • Meta descriptions provide a concise explanation of the content of the page and are a great place to insert calls to action.  The meta description is often shown in the search results.
    • “Google’s generation of page titles and descriptions (or “snippets”) is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user’s query.”  More info.
    •  <meta name=”description” content =”Place in your description here”>
  • Meta Keyword
    • Not really used anymore by search engines, so we do not recommend its use.
    • “At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking.”  More info.
    • <meta name=”keyword” content=”place in your keyword list here”>
  • Content-Type
    • Used to help the user determine the content of the site and character set.
    • <meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″>
  •  Language
    • Tells the user what the language is written in.
    • <meta name=”language” content=”English”>
  • Robots
    • Tells the search engines robots what to index or not index.
    • <meta name=”robots” content=” “>

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