Skip to Content

Meet Peter Boyd.

PaperStreet's General Guru.

Peter Boyd is a Florida attorney who practiced in the area of intellectual property law. He founded PaperStreet during law school when he realized that many firms did not have a website, or had a poorly designed site.

He has helped build PaperStreet from just him and a dog, to now over 25 employees. PaperStreet has made the Inc 5000 list in 2017; South Florida Business Journal top website design companies since 2010; and has assisted over 2,000 clients worldwide for web design, internet marketing, and content.

He has been quoted in Forbes, Inc. Magazine, Huffington Post, Mashable, and the South Florida Business Journal. He has spoken before the Florida Bar and Legal Marketing Association multiple times. If you let him, he will also bore you to death about coaching youth soccer and softball.


bio logos Mashable site logoSouth Florida Business Journal logo The Huffington Post

Facts about Pete.

His philosophy on solving problems:

"To problem solve you need to tackle the easiest problems first, so that you can concentrate on any large issues. Also, “Try not. Do... or do not. There is no try."

His inspiration source:

"I read Hacker News constantly."

His favorite project is:


Search Advertising
This certification demonstrates proficiency in search advertising, including best practices for creating, managing, and optimizing AdWords search campaigns.

His favorite things









Pete has been quoted in:

Forbes Logo Enhance Your Website Copy: Easy-To-Follow Rules For Law Firms Strategic Uses For Video On Your Law Firm’s Website How To Improve Remote And Hybrid Collaboration For Agency Teams 16 Innovative Ways Agencies Can Leverage Generative AI In 2024 Reputation Management For Law Firms: How To Maintain A Positive Online Image How Law Firms Can Promote Good News To Bolster Credibility 14 Ways Nine Skills And Traits Even Top Marketing Leaders Should Continue To Hone (And Why) 14 Ways Digital Marketers Can Show ROI And Protect Privacy 15 Ways To Cultivate A Strong Brand Voice Before A Company Launches 14 Innovative Ways For Agencies To Learn About A New Client’s Audience 17 Smart Ways Agencies Set Client Expectations Around Campaign Success 17 Agency Leaders Share How Their Agencies Made The Most Of Summertime 14 Agency Pros Share The Risks That Digital Marketers Face In 2023 16 Ways To Get Better Results When Clients Have Teams Working In Silos Business Owners: Nine Impactful Ways To Improve Your SEO Efforts A Branding Opportunity: Industry Pages For Law Firm Websites Essential Elements For A Well-Rounded Legal Marketing Campaign 14 Innovative Social Commerce Ideas To Boost Reach, Exposure And Sales What 20 Agency Leaders Are Doing To Better Understand And Embrace AI 17 Real-Life Client Requests These Agency Leaders Declined To Accept 16 Innovative Ways Virtual Reality Could Revolutionize Advertising Training A New Employee? Nine Key Lessons On How To Do It Right Five Tips For Lawyers Getting Started On Social Media Training A New Employee? Nine Key Lessons On How To Do It Right Five Tips For Lawyers Getting Started On Social Media How To Set KPIs For Your Law Firm’s Social Media Campaign Struggling To Find Customers? Nine Tips For Improving Your Digital Marketing How 14 Agencies Break Down Silos To Boost Cross-Team Collaboration Five Tips For Picking Topics For Your Law Firm Blog How To Understand—And Act On—Your Law Firm Newsletter KPIs Why And How Your Law Firm Should Start A Newsletter 13 Key Things Brands Jumping On The Social Commerce Bandwagon Must Keep In Mind Tips To Create The Right Video Content For Your Law Firm’s Website 16 Pro Tips For Creating A Successful Branded Podcast Eight Ways To Simplify Your Website And Pull In More Customers 15 Last-Minute Holiday Marketing Ideas For Brands Getting A Late Start 16 Of The Most Common SEO Errors (And How To Fix Them) Eight Ways To Improve Vendor And Client Relationships (Even If They Live Far Away) How Holiday Planning Looks Different For Marketers And Advertisers In 2022 What Should You Look For In A Content Management System? The Most Common ADA Compliance Issues Found On Law Firm Websites 15 Agencies Share Their Best Methods For Procuring Marketing-Qualified Leads Nine Points You Should Consider Before Building Your Brand Style Guide 16 Ways To Leverage E-Commerce Trends Every Marketer Should Know About Comparing PPC And SEO: Which Has A Greater ROI For Law Firms? Taking On A Major Project? Keep Your Team Organized With These Nine Strategies Creative Options To Help Your Website Be More Accessible To Disabled Individuals 15 Smart Tips For Managing Agency Workflows When Understaffed 15 Big Mistakes Companies Make With Press Releases 10 Clear Signs You May Need Better Work-Life Balance (And How To Get It) Hiring? 10 Effective Alternatives To Posting On A Job Board 15 Salesy Tactics Agencies May Think Are Savvy (But Prospects Find Sleazy) How To Distribute Your Money Evenly In Paid Advertising Campaigns Don’t Share Salesy Content: 16 Smarter Ways To Lead Prospects Into The Funnel How To Use Google Analytics To Track Your SEO Efforts Five Blogging Tips For Attorneys Choosing The Best Writers For Your Content Marketing Campaign 12 Must-Attend Trade Conferences For Agency Professionals 12 Potential Causes To Consider When Website Traffic Starts To Tank 15 Tips For Businesses Looking To Ramp Up Social Commerce Efforts 14 Things Agency Pros Want New Clients To Know Attorney Podcasts: An Untapped Marketing Strategy Eight Strategies For Tackling A Necessary Task You Don't Want To Do How To Calculate Your Law Firm Internet Marketing ROI 11 Ways To Ensure The Success Of A Collaborative Business Campaign Marketing Strategies: 6 Tips For A Winning Campaign How Agencies Can Ensure Strong Employee Relations At The Hiring Stage 15 Top Trends That Will Impact Marketing In 2022 Basic SEO Checklist For Law Firms And Terms Explained Hiring A Marketing Agency? Make Sure They Have These Technical Skills How To Promote Your Law Firm Using Social Media Bringing On Lots Of New Hires? Eight Ways To Help Your Team Connect With Each Other 15 ‘Secret Sauce’ Ingredients For A Great Sales Thank-You Page 14 Key Things Businesses Should Consider When Choosing An Ad Platform 15 Complementary Efforts To Boost Social Media Advertising Better Lead Generation For Law Firm Websites: Quizzes Instead Of Contact Forms Law Firm Marketing: Top Seven Tips For 2022 13 Of The Best Hashtag Campaigns Of 2021 14 Essential Tips For Starting A Branded Podcast Target Audiences Will Love Content Marketing: 6 Tips For A Successful Campaign Explainer Videos For Law Firms: What To Expect How To Get More Of The ‘Right’ Contacts On An Email Marketing List 10 Marketing Actions Law Firms Can Take Right Now Why Companies Should Remove College Degree Requirements From Job Listings Google SEO Updates For 2021: LCP, FCP, FID, CLS, Oh My! Planning Your Social Media Marketing Budget? Consider These Nine Questions How To Fix 16 CX Issues That Stop Online Shoppers From Converting 13 Ways For A Company To Create And Cultivate A Strong Brand Voice Critical Tips For Business Owners: Writing Long-Form Web Content What Makes A Great Attorney Biography? Nine Ways To Maintain Clear, Transparent Communication At Your Growing Company Eight Tips To Make Taking A Vacation Easier (Even As An Entrepreneur) How Small Teams Can Set Healthy Work-Life Boundaries (Even When Growing Quickly) 15 Summertime Tips To Help Marketers Prepare For Fall Campaigns 15 Expert Tips For Creating Effective Explainer Videos In 2021 How To Optimize A Website For Voice Searches: 11 Expert Tips 12 Of The Biggest Mistakes Brands Make With Press Releases How Sales-Cycle Length Impacts ROI Timelines In Nine Industries 10 Tips For Ensuring Your Social Media Content Stays On-Brand 12 Influential Books Every Agency Professional Should Read 10 Proven Ways To Build Resilience As An Entrepreneur Got An Angry Customer? Nine Techniques To Keep Your Conversation Productive And Positive 14 Efficient Ways To Personalize Marketing Campaigns Transform Your Workforce Into Your Greatest Business Asset Creating A Mobile App For Your Business? 14 Ways To Keep Consumers Coming Back To It Data Relationships: How To Get The Most Out Of Your Law Firm Website Tips For Creating A Consistent Writing Style Across Your Law Firm's Website Employers: Eight Red Flags You May Not Notice Until After You’ve Hired Someone Tips For Creating A Consistent Writing Style Across Your Law Firm's Website Five Questions To Ask When Defining Your Legal Brand Eight Lesser-Known Ways To Encourage Brand Engagement 15 Digital Advertising Challenges To Overcome In 2021 Eight Steps To Take To Determine Your Niche And What Makes Your Brand Stand Out Video Marketing That Works For Lawyers Eight Ways To Approach Monitoring Your Business Competition 15 Ways To Build Positive Emotional Connections With Consumers Law Firm Content Marketing: Setting SMART Goals Law Firm Content Marketing: Setting SMART Goals 11 Clever Ways To Capitalize On The Popularity Of Short-Video Platforms 10 Clear Signs You Need To Make A Mobile App For Your Customers Nine Outdated SEO Practices Businesses Still Rely On Finding The Best Venue For Your Content: 11 Effective Strategies What Makes A Successful Landing Page: 11 Must-Have Elements 10 Creative Ideas For Law Firm Website Design In 2020 12 Excellent Team-Building Activities For The Summer 10 Quick Tips To Improve Your Law Firm's Web Design 12 Benefits Of A Decentralized Marketing Structure 15 Evergreen Aspects Of Marketing (And Why They Are Important) Leading A Team And Working Remotely Three Common Communication Mishaps In The Remote Workplace 11 Things All Businesses Should Understand When Contracting A Digital Agency How To Plan A Marketing Campaign For An Unfamiliar Product And Actually Get Results 15 Tips For Launching A Brand-Relevant Blog 10 Most Valuable Pieces Of Data Your Company Can Glean From Google Analytics 15 Ways B2B Marketers Can Provide A Better Customer Experience Nine Things To Know About Google Analytics 13 Ways Tech Leaders Can Future-Proof Code Keeping Your Agency Partners In The Loop: 10 Developments Any Business Needs To Share 10 Skills To Conquer Law Firm Content Marketing 13 Considerations When Weighing New Office Policies Keeping Your Agency Partners In The Loop: 10 Developments Any Business Needs To Share 13 Cues For Businesses To Up Their Inbound Marketing Game The Hottest Website Trends Of 2019 Choosing The Best Keyword Phrases And Incorporating Them Into Your Law Firm's Website How To Develop A Successful Content Marketing Strategy Five SEO Tips For Doubling Site Traffic 10 Tips For Testing To See If Your Side Hustle Idea Will Work Seven Advanced Content Marketing Tips For Law Firms Six SEO Tips To Boost Search Traffic For Law Firms Seven Speed Optimization Tips For Your Website 10 Tips For Improving And Measuring The Impact And ROI Of Your Customer Service Efforts Is Your Startup Short On Cash? Try These 15 Budget-Friendly Marketing Tactics How To Test Your Website For ADA And WCAG Compliance 14 Common SEO Mistakes (And How To Correct Them) 14 Significant Experiences Agency Pros Have Learned From 11 Tips For Making A Great First Impression With New Clients Lengthen Your Content's Shelf Life With These 13 Tips 13 Tips For Choosing The Best Tech Tools For Your Agency 11 Ways to Measure Your Marketing ROI 12 Content Marketing Trends That Can Help Your Brand Stand Out 15 Unique Ways To Use Video To Boost Audience Engagement Drive Your Brand With Creative Messaging: 12 Expert-Recommended Tactics 11 Trends That Will Shape Marketing In 2019 10 Social Media Tips For Introverted Business Leaders 8 Successful SEO Techniques How Can Brands Leverage Technology To Better Connect With Customers? 12 Predictions For How VR Will Change The Future Of Advertising 10 Agency Pros Share Their Biggest Time-Waster (And How They've Addressed It) 10 Traits To Look For When Hiring A Remote Employee Use Wisdom And Caution When Deciding Whether To Address Social Issues In Ads Five Red Flags That Indicate You Are About To Sign A Difficult Client Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement 7 Virtual Reality -- The Future Of Media Or Just A Passing Trend? 12 Ways You Can Engage Live Video Viewers Five Reasons Why It May Be Time To Review Your Website Content Six Content Discrepancies To Avoid Committing On Your Company's Website 10 Unique Perspectives On How To Be An Effective Leader Nine Things Your Web Designer Wants You To Know But Probably Won’t Tell You
logo_blogregin 13 Communication Mistakes Companies Make With Their Customers (and How to Fix Them) 10 Expert Tips to Minimize Annoying Chatbot Features and Delight Your Customers 12 Nontraditional Marketing Channels That Are Surprisingly Effective logo_recruiter 10 Factors to Consider When Searching for the Right Freelance Talent 13 Ways to Make Candidates More Comfortable During an Interview 11 Tips on Conducting Video Interviews That’ll Impress Your Candidates 14 Ways to Cut Recruiting Costs Without Sacrificing Quality Hire Better: 10 Entrepreneurs Share Their Tips on Finding the Right Candidates, Fast 11 Signs of a Great Candidate, Based on Their LinkedIn Profile FREQUENCY MATTERS ™: Be a Contributor, Not an Employee! by Kristin Mackey and Shawn HerbigFREQUENCY MATTERS ™: Be a Contributor, Not an Employee! logo_future_everythingAsk The Thought Leaders: What’s The Future Of Voice Recognition? YouTern LogoLifelong Learning: 11 Ways to Continuously Improve Your Soft and Hard Skills logo11 Leaders Reveal How They Want to be Managed Black Enterprise Logo10 Ways to Easily and Correctly Identify Your Target Customer Zac Johnson Logo10 Strategies to Take Your Facebook Marketing to the Next Level success Logo9 Lessons Successful Entrepreneurs Wish They Heard Sooner Noobpreneur Logo14 Daily Routine Changes That Can Increase Productivity Noobpreneur Logo10 Creative Ways Beginning Firms Can Use Promotions to Boost Customer Interest Noobpreneur Logo15 Low-Cost Ways an Aspiring Entrepreneur Can Test a New Business Idea nanorep Logo83 Experts Share Tips for the 'Age of the Customer’ 42 Rules for a Web Presence That Wins - Book Cover42 Rules for a Web Presence That Wins (2nd Edition): Essential Business Mashable site logoWeb developers, data scientists, AI experts: The 15 top tech roles of 2016 SmartBlog logo13 entrepreneurs on how they streamline HR Inbound logoDesigning a better website for your law firm: Peter Boyd of PaperStreet Orlando Sentinel logoBruised KEL law firm rebrands as LawyerASAP logoHow to Scale Your Team—Without Diluting Company Culture