Why Boosted Posts Are Beneficial for Your Law Firm
For businesses in general, a digital presence is necessary. Social media can be tricky when trying to advertise for your law firm, but we have a few ideas that can help you capture the right audience using boosted posts.
What Is a Boosted Post?
Boosted posts are an alternative route on social media to advertise your organic content. If your social media platform has organic posts that have performed well and have had good engagement, then a boosted post might be in order. If your page is needing some interaction, a boosted post can also help with that.
Benefits of Creating Boosted Posts
Boosted posts on social media can help law firms increase visibility, target specific audiences, boost engagement, generate leads, and offer a low-cost advertising option compared to traditional methods.
- Gain Visibility: If your law firm’s social media page lacks eyes on your organic posts, setting up a boosted post can significantly increase the visibility on both your page and your specific post. If there is something that your law firm page needs eyes on, such as a blog post or a firm highlight, a boosted post can also help with gaining more visibility.
- Targeted Reach: Much like traditional advertising on search engines, boosted social media posts can also be specifically targeted to your chosen audience. Advertise by location, interests, demographics, and much more. With law firms, it can get a little tricky; however, there are plenty of categories and sub-categories from which to choose.
- Increase Engagement: With boosted posts, there is almost no reason your post won’t get an increase in engagement. The best thing to do is to figure out what most of your targeted audience would like to see and would most likely engage with. A post that isn’t directly related to your firm practices may also stir up engagement.
- Gain Possible Leads: As a rule of thumb, including a call to action in your post is always good – whether organic or paid. By incorporating a call to action in your post increases the chances of leads and conversions. When you boost a post and grow the audience, that chance also increases.
- Low-Cost Advertising: Compared to traditional advertising, boosted posts are relatively inexpensive. The range of money towards a campaign is completely up to you and the length of time your post will run. We recommend at least $5 per day for a boosted post.
October 10, 2024
Categories:Internet Marketing, SEO Content Writing, SEO for Law Firms
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Ensure a Positive Boosting Experience
Now that you have decided to increase your social media presence with boosted posts, you want to ensure you’re doing everything you can to make it a successful run. The first thing to consider is the content you want to spend money on. If it’s your first boosted post, try to choose a topic that’s pretty generic and would capture the attention of more than just your direct audience. Use enticing content or make the post interactive by asking questions or incorporating a poll.
Make sure you’ve chosen your target audience from the locations to age ranges to topics of interest. The first time you boost is a learning experience, so you can always tweak it later on and hone in on the right audience for your content.
Social media platforms make it easy to track and analyze the results of your paid campaign, including boosted posts. After your cycle has ended, look at those dashboards and see where your traffic is coming from. Look at the engagement and use the information to your advantage for your next boosted post.
Take the Leap! Get Started with PaperStreet Today
Now that you have the basics of boosted posts try them out. Your law firm has endless content possibilities. If you’re unsure where to start, contact us to get started with social media. We’ll be able to guide you on social content and help determine what content types may work well for boosted posts. Your law firm’s social media presence can only grow from here.
