Pay-per-click (PPC) advertising is a common digital marketing strategy that businesses use to drive traffic to their websites and generate leads. PPC can be an effective way to reach your target audience and increase your online visibility, but it’s important…
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Law Firm PPC 101: Should You Consider Paid Ads on Google?
Pay-per-click (PPC) advertising is a great and common tool that can help businesses, including law firms, increase their online visibility and drive targeted traffic to their websites. However, PPC — often Google ads, specifically — is not for everyone, and…
How to Target Your Law Firm’s Ideal Client with PPC Ads
The decision to utilize paid advertising or PPC ads is often a wise one. Knowing how to target your ideal client, however, can be a challenging task. In this post, PaperStreet’s PPC team gives you some pointers on what you…
Best Strategies for an Effective Personal Injury PPC Campaign
Online marketing can be highly competitive for personal injury law firms. Depending on a firm’s current audience and location, the strategies used to gain leads and conversions can and will vary. Luckily, we’ve got a list of the best strategies…
