Raising the Bar:
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Ensure a Positive Boosting Experience

Now that you have decided to increase your social media presence with boosted posts, you want to ensure you’re doing everything you can to make it a successful run. The first thing to consider is the content you want to spend money on. If it’s your first boosted post, try to choose a topic that’s pretty generic and would capture the attention of more than just your direct audience. Use enticing content or make the post interactive by asking questions or incorporating a poll.

Make sure you’ve chosen your target audience from the locations to age ranges to topics of interest. The first time you boost is a learning experience, so you can always tweak it later on and hone in on the right audience for your content.

Social media platforms make it easy to track and analyze the results of your paid campaign, including boosted posts. After your cycle has ended, look at those dashboards and see where your traffic is coming from. Look at the engagement and use the information to your advantage for your next boosted post.

Take the Leap! Get Started with PaperStreet Today

Now that you have the basics of boosted posts try them out. Your law firm has endless content possibilities. If you’re unsure where to start, contact us to get started with social media. We’ll be able to guide you on social content and help determine what content types may work well for boosted posts. Your law firm’s social media presence can only grow from here.