Pay-per-click (PPC) advertising is a great and common tool that can help businesses, including law firms, increase their online visibility and drive targeted traffic to their websites. However, PPC — often Google ads, specifically — is not for everyone, and…
The decision to utilize paid advertising or PPC ads is often a wise one. Knowing how to target your ideal client, however, can be a challenging task. In this post, PaperStreet’s PPC team gives you some pointers on what you…
Online marketing can be highly competitive for personal injury law firms. Depending on a firm’s current audience and location, the strategies used to gain leads and conversions can and will vary. Luckily, we’ve got a list of the best strategies…