For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that content plays a substantial role from a marketing standpoint. Nowadays, content marketing is the number one way…
Category Archives: Content
Tips for Clear and Concise Writing
Time is precious. In most cases, 24 hours isn’t enough to do what needs to be done daily. So, when we take the time to write something, it needs to make an impact. Readers don’t have the patience to muddle…
Why Updating Your Law Firm Blog is Important…Especially Now
With all that has taken place throughout the world over the past year and several months, you may be wondering if there is an appropriate way for you to continue marketing yourself and/or your firm while remaining sensitive to current…
The Art of Storytelling Within Your Law Firm’s Website
It’s no secret that brand storytelling is lauded as a successful marketing strategy. Unfortunately, few law firms have yet to embrace this approach to their web content. Whether it’s a fear of sounding unprofessional or simply a lack of know-how,…
How-To Write a Law Firm Blog Post
Did you know that 1 in 4 law firms with a blog report that they have had a client retain them as a direct result? Blogging is an essential part of a long-term SEO strategy; however, it is often overlooked as an…
The Perfect Attorney Bio (/sarcasm)
At PaperStreet, we have seen lots of attorney biographies. We have finally come across the perfect attorney bio. Take a look and see our tips at the end. Name: Johnny B. Quick Firm Name: Quick, Settle & Mint Title: Senior…
5 Tips On Generating Content for Your Law Firm Practice Areas
Are you attempting to update your practice area pages? Or perhaps you have a new area of practice you would like to include on your website. Often attorneys who are well-versed in their areas of practice do not know how…
Florida Repealing PIP? Hey, Florida Personal Injury Lawyers, Update Your Website!
In May, lawmakers in Florida took a big step toward potentially repealing PIP (personal injury protection). At PaperStreet, we get excited about law changes. A new law creates a flurry of online conversation and opportunity for topical blog posts, media…
Three Keys to Maintaining Accessibility in Your Blog
Accessibility and compliance has been gaining attention in web design circles for years now. While that’s a good thing, ascending to a more inclusive web requires new knowledge and techniques for website maintenance. And it isn’t just web designers and…
Three Things You Probably Didn’t Know Google Docs Could Do
Many of us are creatures of habit. We don’t like change, and we cringe at the mere mention of doing something different than “the norm.” Here at PaperStreet, we are moving more and more toward using Google Docs as our…
