Category Archives: Content

Law Firm Content Ideas & Inspiration: 5 Best Law Firm Content of 2018

Content is one of the most important aspects of your website. Effective law firm content can educate, inspire, and inform the reader while driving new business. At PaperStreet, we create thousands of content pages for law firms every year, helping clients rank higher in search and become thought leaders in their practice niche. Below we have assembled a list of some of the most effective law firm content pages we have created and why they work.


You’ve Won an Award – Now What?

So your Firm won an award. Congratulations! You have shared the news with your team and found ways to celebrate in between clients and cases. But now what?

At PaperStreet, we recommend showcasing your awards in a place of honor on your site. Giving these logos visibility by displaying them high up on your homepage will instill trust in users, and will help those conversions come flying in.


Create an Awesome Attorney Bio with these 7 Content Secrets

The most important part of your company’s website is your attorney bio.  This is your opportunity to make an impression and tell your hero story – the one that will make prospects choose you over your competitors and existing clients tell their entire network how great you are. To create this awesome bio, you need a blueprint and we’ve got you covered.


Adrienne portraitWhy Some Blogs Outperform Others

Maintaining a blog can be a tough task…and keeping your readers interested can be even tougher. Make no mistake: if you are using a blog to promote your business or sell your products, what you say can make or break you.


Adrienne portrait‘Tis the Season…to Keep the Blogs Flowing

Now that the holidays are upon us, we know that it can be quite tempting to let various things “fall off the radar” for a while (and no, we’re not judging you if you’re letting that diet go so you can eat all the cake and pie you want before the new year). But if you are interested in keeping your internet marketing campaign alive and well during these festive days, it’s important for you to continue your blogging efforts – even when you think no one’s going to miss a blog or two over the next few weeks.


Pete Boyd portraitNeed a Timeline for Your Law Firm Website?

Law Firms often have proud histories – and rightfully so! If your firm has a past to boast about, why not share it with your site visitors? At PaperStreet, we often create timelines for firms that have over 100 years of business history, but we can do the same for younger firms with brag-worthy deets.


FAQs About Your Website Contact Page

The contact page is the appropriate place to list the main address, phone, email and fax number for the office. It is also the most common place for your contact form to live.


The Most Popular Name for Law Firm Blog Platforms

We reviewed the last 100 law firm website launches at PaperStreet to determine the most popular main navigation name for legal blogs.


Our Best Content in 2016

At PaperStreet, we love providing content that is relevant to our clients. In this post, we’ve highlighted our favorite and most useful articles from 2016.


Adrienne portraitHoliday Posts for Lawyers

Wondering how to keep your firm relevant during the holiday season? Adrienne recommends writing holiday posts that are relevant to your practice areas! You’ll stay on your clients’ minds and help them stay out of harm’s way.


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