Category Archives: Content

Pete Boyd portraitStorytelling + SEO = Success

When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best?  What is your history?  Why should people choose you over another firm? These are questions you need to answer…


Adrienne portraitKeep Your Web Content Evergreen – 10 Ways to Help (Updated 2023)

Have you ever come across a website that had outdated graphics or stale information? If so, you likely figured that out within the first 30 seconds of clicking on the website. Unless your website is intended to provide historical information…


2023 Update: The Different Types of Home Page Content

Types of Home Page Content Styles Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily…


Mike portraitA PaperStreet Introduction to WordPress’ New Content Editor, Gutenberg

In late 2018, WordPress’ much-anticipated (and once maligned) version 5.0 was released, and with it shipped a new content editor. This “Block Editor,” named after Johannes Gutenberg, legendary printing press inventor of the 15th century, offered a dramatic reimagination of…


Adrienne portraitImportant Content Marketing Trends for Lawyers

While we know that lawyers and business owners don’t always have the time to dedicate to content writing, keeping up with the following trends may end up giving your business the boost it needs to increase revenue – which is…


Adrienne portrait3 Tips to Make Your Law Firm’s Web Content More Engaging

Are you wondering how to get (and keep) your client base engaged with your content? Check out these tips to help you stay on target with your tone and text. Timing is Everything – Post at the Right Time to…


Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)

In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…


Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)

In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…


Content Marketing for Law Firms: A Best Practices Guide (Part 2: Videos and Press Releases)

This is part 2 of our Content Marketing for Law Firms: Best Practices Guide. For part 1 of this series, click here. Technology is changing the way businesses approach clients. In this fast-paced world, chock-full of apps, videos, and social…


Content Marketing for Law Firms: A Best Practices Guide (Part 1: The Basics)

For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that content plays a substantial role from a marketing standpoint. Nowadays, content marketing is the number one way…


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