Category Archives: Content

Mike portraitThree Keys to Maintaining Accessibility in Your Blog

Accessibility and compliance has been gaining attention in web design circles for years now. While that’s a good thing, ascending to a more inclusive web requires new knowledge and techniques for website maintenance. And it isn’t just web designers and…


Adrienne portraitThree Things You Probably Didn’t Know Google Docs Could Do

Many of us are creatures of habit. We don’t like change, and we cringe at the mere mention of doing something different than “the norm.” Here at PaperStreet, we are moving more and more toward using Google Docs as our…


Reasons You Should Be Sharing Big Wins on Your Blog

If you’re interested in modifying your firm website, developing a new website or simply expanding some of your blog content, then the chances are that you’ve contemplated whether to share your success stories — your “big wins” — online. Worth…


Pete Boyd portraitWhy use Google Docs vs. Microsoft Word

PaperStreet has been designing websites since 2001 and our senior staff since 1998.  During that time we have seen amazing advances in typography and communication.   We have seen websites go from the sanskrit scrolls in 400 BC, to the printing…


Adrienne portraitWe Love FAQs…and So Should You!

Whether you have a new law firm or have been in business for over 75 years, one thing is certain: If you are using a website to market your services, you need quality content. To get potential clients to want…


5 Ways Guest Blogging Can Help Your Law Firm

Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know…


The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…


Toning Down Sophisticated Legal Content

Lawyers often find the prospect of producing a high-volume of online content quite overwhelming, in part because they assume that the content must be written in a manner akin to their day-to-day writing style (i.e., featuring extensive references, deep legal…


The Effective Art of Humanization and Storytelling

Humanization and storytelling are two successful marketing concepts. While many people assume these are new strategies, they are not. The art of relating to people and telling stories has been around since the beginning of time. What is a new…


Adrienne portraitThe World of Blogs

Understanding the Purpose of Blogs in Your SEO Campaign We understand that law firms and business owners seek a substantial return on investment relative to the amount of marketing dollars spent, and you want (and expect) the best from your…


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