In today’s digital age, there is no getting around it—content remains king and the key to driving traffic and conversions. With so many different types of content available, it can be challenging to know which type is best for your…
Category Archives: Content
What to Consider for Content Marketing in 2024
Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…
Top Attorney Bio Trends for 2024
Year after year we see that attorney biographies are among the most visited pages on a law firm website. It’s why we design custom biographies for about half of our clients each year. As we look forward to 2024, we…
Free Webinar in December: Content Optimization for Attorneys
Attention, attorneys! Come learn more about how to write web content for your firm! For our second webinar, we decided to discuss a topic that applies to almost all attorneys: Content Creation and Marketing for Attorneys. The second part of…
50 Best Attorney Biography Designs for Law Firms (2024 Update)
A well-designed biography improves your firm’s reputation online. Check out our top 50 biography designs and see how your website can improve.
Law Firm Content 101: What Legal Claims Need a Practice Area Page on Your Website?
Attracting the right clients to your law firm’s website is essential. After all, your website is the main entrance into your business. Part of an effective content strategy involves devoting time to your practice area pages. Deciding what practice area…
Podcast: The Power of the Written Word — Content Marketing for Attorneys
In the SEO world, we often say “content is king.” That quote, however, is something all attorneys need to keep in mind. Even the best website designs won’t convert clients if you don’t have relevant content to establish your brand…
Law Firm Content Writing: Breaking Down the Limitations of AI
The past few months, the buzz is all about Artificial Intelligence (AI). AI technology is becoming increasingly popular in the legal industry, especially website content writing. If you’re a law firm looking to revamp your website and attract more clients,…
New Survey Shares Insights for B2B Law Firms and Corporate Attorneys
At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findings.…
5 Important Tips for Your Legal Content Strategy
Creating content for your law firm’s website is no small task. The most effective lawyer content marketing strategies encompass a variety of content styles and require a fair amount of research. Accordingly, we have included a quick guide to help…
