Category Archives: Content

Long Form Content Doesn’t Have to Be Boring

While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition. Here’s a few tips on how to ensure your long form content is anything but boring.

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Law Hub – Creating Good Content to be Shared and Used

Good content wins new clients. You need to become a thought leader in your practice niche to earn new clients online. One way that lawyers can establish themselves as an authority on the web is through a “Law Hub,” a group of web content pages that exhaustively covers a specific topic or practice area. Here are the three steps to create a Law Hub, a strategy, plan and platform for showcasing your knowledge.

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How Great Lawyers Can Use Videos and Social Media to Get Their Message Across In 30 Seconds Or Less: Part 2

Technology is changing the way businesses approach clients. In this fast-paced world, chock-full of apps, videos, and social media, it is a challenge to rise up and be noticed.These days, videos and social media presence spell the difference between being just another law firm or the one that clients seek. In the second of this two part series, we’ll examine how lawyers can use videos to convey their message.

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Need a Timeline for Your Law Firm Website?

Law Firms often have proud histories – and rightfully so! If your firm has a past to boast about, why not share it with your site visitors? At PaperStreet, we often create timelines for firms that have over 100 years of business history, but we can do the same for younger firms with brag-worthy deets.

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How Great Lawyers Can Use Videos and Social Media to Get Their Message Across In 30 Seconds Or Less: Part 1

Facebook, Twitter, Instagram, Snapchat, LinkedIn and more…social media is now intertwined with people’s daily lives. In the first of this two part series, we’ll examine how lawyers can use social media to convey their message.

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3 Useful Online Tools for Creating Optimal Web Content

Content is a crucial marketing component for any law firm that currently has a website. However, creating content that is optimal in length, quality and has all the bells and whistles for ranking high across search engines isn’t always the easiest thing to do – especially when you already have a multitude of firm-related matters to handle. Luckily, PaperStreet has your back. Here are three useful online tools that can help you create optimal web content.  

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Five Tips to Help Avoid Delays in the Content Writing Process

Want to avoid content-related delays in launching your website? Check out five tips to help you keep your writing process on track.

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The Long and Short of It: Why Other Types of Content May Work Better Than Normal Blogs

For years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic.  Well, in…

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Break Through the Noise: Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.

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Most Common Online Review Questions Answered

Online reviews are an important part of a company’s reputation. They prove credibility to potential clients and boost your business website in multiple ways. We have answered some common questions about obtaining, responding to, and handling online reviews for your business.

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