Category Archives: Content

Podcast: The Power of the Written Word — Content Marketing for Attorneys

In the SEO world, we often say “content is king.” That quote, however, is something all attorneys need to keep in mind. Even the best website designs won’t convert clients if you don’t have relevant content to establish your brand…


Autumn UserLaw Firm Content Writing: Breaking Down the Limitations of AI

The past few months, the buzz is all about Artificial Intelligence (AI). AI technology is becoming increasingly popular in the legal industry, especially website content writing. If you’re a law firm looking to revamp your website and attract more clients,…


New Survey Shares Insights for B2B Law Firms and Corporate Attorneys

At PaperStreet, we’re always reviewing information from across the internet to be sure that we catch industry insights. Content marketing platform, Passle, did a recent survey that we strongly encourage our law firm clients to read and consider the findings.…


5 Important Tips for Your Legal Content Strategy

Creating content for your law firm’s website is no small task. The most effective lawyer content marketing strategies encompass a variety of content styles and require a fair amount of research. Accordingly, we have included a quick guide to help…


Florida Lawyers: Update Your Website Content to Reflect Recent Tort Reform Legislation

Florida Governor Ron DeSantis recently signed House Bill 837, “Civil Remedies,” into law In March 2023 and the bill contains significant tort reform that impacts civil litigation in Florida. For many Florida lawyers with basic legal information on their website,…


Pete Boyd portraitCopyright Office Rules AI-Generated Copy Cannot be Copyrighted 

Turns out the Copyright Office and PaperStreet share the same values in preferring human originality over AI-generated works. The U.S. Copyright Office has recently released new guidelines regarding copyright protection and the use of AI-generated content. These guidelines clarify that…


Pete Boyd portraitBots, Bots, Bots: Musing on the Future of AI

My quick thoughts on A.I., “Bots”, and chatGPT.  I am posting this to see what turns out true in the next 5 to 10 years. Finally, I would like to ask, what is the end goal of A.I?  Is it…


Who Wrote it Better?: AI vs. Human-Generated Law Firm Content Writing

It seems like using AI technology to write your law firm content writing will become a trend whether we like it or not. At PaperStreet, we believe there is value in having human-written content, especially as bot content infiltrates search…


Pete Boyd portraitAI Content Detector: What Tool is the Most Accurate?

PaperStreet writes an average of 360 pages of content for law firms throughout the country every month. Let us clarify…. “PaperStreet writes,” meaning real people with actual JD degrees. In our office, a real human develops a topic, a JD…


Chris portraitHow to Make Your Legal Blog Posts More Appealing to Potential Clients

Creating a legal blog that appeals to potential clients starts with quality content. Your reader is looking for solid advice that helps them address their legal needs. You want to be the legal authority they can reach out to for…


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