Mastering the 7 Most Popular Content Types For Law Firms
By Autumn Singh on December 19, 2023 in Content Content Marketing & Promotion Content Writing
In today’s digital age, there is no getting around it—content remains king and the key to driving traffic and conversions. With so many different types of content available, it can be challenging to know which type is best for your firm.
Developing a solid content strategy is more than just presenting information to your views—crafting a narrative that evokes emotion and inspires action is critical. That’s where these 7 types of content come in.
Blog Posts
Blogging is perhaps the most widely used type of content. Blogs are a wonderful choice to include in your content strategy as they are versatile—they can be used for sharing your legal insights to promote your services.
The benefits of blogs are numerous—they’re easy to create and share and can catch the eyes of search engines. To make the most of your blog posts, it’s essential to keep them engaging, informative, and relevant.
Pro tip: To maximize your efforts, we recommend consistently committing to blogging—posting at least twice monthly. Also, use a conversational tone and add visuals such as images, infographics, and videos to spice it up.
Videos
During 2023, online video has been projected to be the most dominant form of content on the internet, accounting for a staggering 82.5% of all web traffic.
Videos are increasingly becoming rockstars of content, and here’s why: They are captivating, versatile, and simply awesome. Viewers love them due to them being highly engaging!
However, the real magic lies in the variety of your video content. Be sure to diversify your content with a mix of interviews, expert tips, FAQs, and explanatory videos to keep things interesting. Tell a story in each video to demonstrate a service or provide educational content.
Pro tip: Keep them short and tailored to your audience. But don’t forget to make them more compelling by jazzing them up with high-quality visuals, music, and sound effects.
Infographics
Infographics are a great way to present complex information about your firm and statistics in an easy-to-understand visual format. Not only are they great visual ways to showcase information, but they also can go viral—offering your firm an opportunity to boost website traffic & score juicy backlinks.
Pro tip: Use eye-catching colors, icons, and other visual elements to make your message pop!
Social Media Posts
Social media is a powerful tool for connecting with your audience and promoting your firm. Think of it as your content megaphone where you can share blog posts, videos, cool infographics— you name it! As part of your strategy, amp up the visual appeal with eye-catching visuals, relevant hashtags, and engaging captions.
Pro tip: Develop a social media schedule to ensure you post a few times a week. Your audience should feel your presence often to stay relevant in their eyes.
Webinars
Webinars are live online events scheduled by your firm. These are great ways for your firm to share educational information, show off what your firm does, or flex your case results.
Select a topic that will make your potential clients want to tune in and listen. Remember to promote the event in advance and use visuals and interactive elements to keep attendees engaged.
Pro tip: Zero in on your client’s pain points and challenges. Ditch any generic legalese and focus on real-life issues and relevant trends in the industry.
Podcasts
Podcasts are becoming increasingly popular, and for a good reason. They allow you to connect with your audience in a talk radio-like audio program format. Your firm and attorneys can speak to share knowledge and insights about legal matters relevant to clients.
Popular topics for podcasts include breaking down complex legal concepts, exploring compelling case studies, and providing listeners with answers to real-world legal challenges.
Pro tip: Choose topics that are relevant and interesting to potential clients. Be sure to use a conversational tone and include guests and featured interviews to keep the content engaging. Need an example? Check on PaperStreet’s podcast on Spotify, Amazon, Google, Apple and more!
Case Studies
If you want to highlight your firm’s successes in an informative way—case studies are an excellent opportunity! Case studies allow the firm to recount real-life legal challenges utilizing detailed insights and strategies. By delving into the specifics of each case, potential clients gain a clear understanding of the firm’s capabilities.
Pro tip: Keep legalese out of the case study narrative—be sure to make it relatable easy to read, and include numbers as proof.
Conclusion
Ultimately, the key to creating compelling content is understanding your audience, their needs and pain points, and tailoring your content to meet their needs. Remember to keep your content engaging, relevant, and visually appealing to maximize its impact. Contact our office today if you’d like to learn more about how PaperStreet can help you with your content strategy.
