Author Archives: Nancy Rapp

PaperStreet Launches Monthly Podcast

Did you know that almost 40% of Americans listen to podcasts? Our team did! In business over 20 years, we decided to launch a show that provides legal marketing advice to attorneys. Our show is is available on Spotify, and…


PaperStreet Shares Our Holiday Traditions

As another year draws to a close, holiday cheer begins to bubble over. Accordingly, we’ve created this list of our holiday favorites and traditions in order for you to get to know us better and perhaps be inspired to start…


PaperStreet Celebrates Teamwork with a Trip to Turks and Caicos

After a long, pandemic-caused delay, PaperStreet was able to reinstate our annual corporate retreat. Centered on team-building, these retreats are a time for us to plan for the year ahead, discuss opportunities for growth and improvement, and, most importantly, connect…


Cool Off with PaperStreet’s Summer Beverage Guide

We hope all of our clients are enjoying the summer as much as we are. As a show of appreciation for the members of our PaperStreet family, our team compiled a recipe guide of our favorite summer drinks. From cocktails…


Upcoming Digital Marketing Trends to Expect in 2023

Between Google core and algorithm updates as well as the increased marketing efforts of your competitors, business and law firm marketing strategies rarely stay stagnant. It’s critical to keep an eye on marketing news – in addition to simply perusing…


Avoid Website Design Pitfalls with Tips from the Team at PaperStreet

In business since 2001, the PaperStreet web design and internet marketing teams have seen a LOT of websites. We pride ourselves on creating innovative and award-winning designs that also convert site visitors into customers. Many businesses and law firms come…


How to Write Law Firm Title Tags that Render Results

When launching your website, the title tags for each page are a fundamental aspect of your website. While a title tag is not something that is a highly visible element of your law firm’s website, it is the primary text…


The Art of Storytelling Within Your Law Firm’s Website

It’s no secret that brand storytelling is lauded as a successful marketing strategy. Unfortunately, few law firms have yet to embrace this approach to their web content. Whether it’s a fear of sounding unprofessional or simply a lack of know-how,…


10 SEO Mistakes to Avoid in a Post-Covid World

Life is starting to return to normal. A new normal, perhaps, but one where the marketing landscape remains the same — if not more competitive.  For law firms and other businesses, gaining clients is still a common yet important objective.…


What Should Your Law Firm SEO Content Look Like in 2023?

The world of digital marketing continues to evolve. Google Algorithms are updated. Social media platforms ebb and flow with their improvements and popularity. The amount of time and effort into the design of a website continues to increase. There is,…


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