At PaperStreet, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO…
Author Archives: Nancy Rapp
PaperStreet Celebrates International Women’s Day with Our Clients
As an agency with the majority of our clients being attorneys and professionals, we embrace the mindset behind International Women’s Day. We fully acknowledge how difficult the journey is for female professionals, and we celebrate their efforts and triumphs. For…
Podcast: Top 10 Website Design Mistakes Attorneys Need to Avoid
Staying current with your website isn’t the only thing attorneys and business owners need to keep in mind. Criteria such as poor navigation, generic images and outdated font are all things that can harm a potential client’s view of your…
Law Firm Name Change Checklist: Tips for What Do if You Have a Name Change or a Partner Leaves
So your firm is changing names or a partner has left? We can help. Here is our guide of everything that needs to happen to make sure the name change goes smoothly. Checklist Tips & Questions
Podcast: The Top 10 Technical Mistakes Website Owners Make
Most of PaperStreet’s clients let us take the reins and maintain the website for them. That said, we’re always happy to help attorneys and their marketing teams with some basic website tips that can help your site continue to run…
What Should Your Law Firm SEO Content Look Like in 2024?
The world of digital marketing continues to evolve. Google Algorithms are updated. Social media platforms ebb and flow with their improvements and popularity. The amount of time and effort into the design of a website continues to increase. There is,…
Podcast: How to Set a Digital Marketing Budget for Your Law Firm
Statistics reveal that many law firms don’t set aside funds for a marketing budget. Those that do set aside funds often fail to have an ongoing fund and/or evaluate their data. In this episode of PaperStreet’s podcast, we discuss how…
PaperStreet’s Annual Retreat: A Trip to Remember in Punta Cana
Ask any member of the PaperStreet team for one of the best perks of working here, and we’ll be quick to mention the company retreat. These are always productive trips that foster team building and ideas for the next year…
PaperStreet Holiday Memories: Our Favorite Gifts
The holiday season puts everyone in a festive mood, and a highlight of the season is giving and receiving gifts. Our PaperStreet Team took a trip down memory lane and recalled our favorite gifts over the years. We hope you…
Podcast: Attorney Website Design Trends for 2024
Is your law firm considering a new website design for 2024? Should you be? Listen to the newest episode of PaperStreet’s podcast, as we discuss the best new attorney website design trends and important developmental tips to consider for the…
