Author Archives: Nancy Rapp

New Digital Marketing Trends to Expect in 2022

While you may be embracing a “new year, new you” mantra, have you considered what a new year means for your digital marketing campaign? Between Google core and algorithm updates as well as the increased marketing efforts of your competitors,…


Avoid Website Design Pitfalls with Tips from the Team at PaperStreet

In business since 2001, the PaperStreet web design and internet marketing teams have seen a LOT of websites. We pride ourselves on creating innovative and award-winning designs that also convert site visitors into customers. Many businesses and law firms come…


How to Write Law Firm Title Tags that Render Results

When launching your website, the title tags for each page are a fundamental aspect of your website. While a title tag is not something that is a highly visible element of your law firm’s website, it is the primary text…


The Art of Storytelling Within Your Law Firm’s Website

It’s no secret that brand storytelling is lauded as a successful marketing strategy. Unfortunately, few law firms have yet to embrace this approach to their web content. Whether it’s a fear of sounding unprofessional or simply a lack of know-how,…


10 SEO Mistakes to Avoid in a Post-Covid World

Life is starting to return to normal. A new normal, perhaps, but one where the marketing landscape remains the same — if not more competitive.  For law firms and other businesses, gaining clients is still a common yet important objective.…


What Should Your Law Firm SEO Content Look Like in 2022?

There is little doubt that 2020 changed the world. Despite the restrictions being largely removed, the world is still relying on digital communication. Zoom meetings are still popular, people are working from home still, and there is less push for…


Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence

With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…


The Top 5 Mistakes Lawyers Make with Their Keyword Optimization

Marketing professionals say it all the time, but it’s the truth: SEO is not something you can learn overnight. Those of us in the field appreciate how tricky this aspect of legal marketing is to manage, but not all lawyers…


The Post-COVID Economy: What Does It Mean for Legal Marketing?

Don’t Let Your Legal Marketing Efforts Lapse: Data Shows That Clients are Still Actively Hiring Attorneys Don’t let the negative press fool you: Clients continue to use the internet to search for attorneys. Though business may seem slower, your lack…


Work from Home Tips from the PaperStreet Team.

The Coronavirus and resulting stay-at-home orders transformed a large majority of America’s workforce into telecommuters. The shift created a host of new issues for employees in all fields of work. Pets and children crashed Zoom conferences. Spouses had to learn…


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