Author Archives: Nancy Rapp

Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence

With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…


The Top 5 Mistakes Lawyers Make with Their Keyword Optimization

Law firm marketing professionals say it all the time, but it’s the truth: SEO is not something you can learn overnight. Those of us in the field appreciate how tricky this aspect of legal marketing is to manage, but not…


The Post-COVID Economy: What Does It Mean for Legal Marketing?

Don’t Let Your Legal Marketing Efforts Lapse: Data Shows That Clients are Still Actively Hiring Attorneys Don’t let the negative press fool you: Clients continue to use the internet to search for attorneys. Though business may seem slower, your lack…


Work from Home Tips from the PaperStreet Team.

The Coronavirus and resulting stay-at-home orders transformed a large majority of America’s workforce into telecommuters. The shift created a host of new issues for employees in all fields of work. Pets and children crashed Zoom conferences. Spouses had to learn…


Should You Add Coronavirus-Related Content to Your Law Firm’s Website?

Incorporating COVID-19 into Your SEO Content At PaperStreet, business hasn’t slowed down as a result of COVID-19. We’re fully operational, and we understand that this time is still the critical time to maintain your law firm’s SEO and PPC campaigns. …


SEO Will Protect Your Business During COVID-19

Now is the Time for Social Distancing, Not Forgetting About SEO During this difficult time, preserving the health of your loved ones is, understandably, your number one priority. Social distancing may place much of normal life on pause, but that…


10 SEO Mistakes to Avoid in 2020

A new year means setting new goals. For law firms and other businesses, gaining clients is a common yet important objective. Application of search engine optimization (SEO) techniques is one of the best ways to make progress with your marketing…


The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…