Author Archives: Nancy Rapp

10 SEO Mistakes to Avoid in 2020

A new year means setting new goals. For law firms and other businesses, gaining clients is a common yet important objective. Application of search engine optimization (SEO) techniques is one of the best ways to make progress with your marketing…

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Spotlight Interview: Phoenix Personal Injury Attorney, Greg Lyon

Greg Lyon is the founding member and senior partner of Hirsch and Lyon Accident Law. Mr. Lyon is a true leader, influencer, and a successful attorney. Mr. Lyon joins other leading attorneys in taking part in our Attorney Spotlight Interview…

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The Difference Between Core Content and Blogs and Why You Need Both

Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…

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