Podcast: SEO & AI Search Marketing: What Techniques Work Best?

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What actually matters for ranking in traditional search vs. getting cited by AI answer engines like ChatGPT, Gemini, and Claude?

In this episode of LEXclusive , the team at ⁠PaperStreet Web Design & Marketing⁠ discusses our comprehensive matrix and walks listeners through each key digital marketing technique on a 1-to-3 star scale (3 stars = critical, 2 stars = important, 1 star = lower priority).

We break down where SEO and AI search marketing alignment overlap, where they diverge, and what are the most important practices to follow.

Watch the episode or give it a listen today.

We’re also available Amazon, Apple and more!

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About Nancy Rapp

Letting a problem fester is never the answer. Always dive right in and be ready to try several solutions. Persistence yields success in the marketing world.

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Category Artificial Intelligence (AI)

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About Nancy Rapp Client Strategy Director

With a law degree from Wake Forest University and a professional diploma from the Digital Marketing Institute, Nancy understands the needs of attorneys when developing their websites and legal marketing campaigns. As Client Strategy Director, Nancy helps clients solve problems and identify new opportunities for growth.

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