After a long, pandemic-caused delay, PaperStreet was able to reinstate our annual corporate retreat. Centered on team-building, these retreats are a time for us to plan for the year ahead, discuss opportunities for growth and improvement, and, most importantly, connect…
Author Archives: Nancy Rapp
Cool Off with PaperStreet’s Summer Beverage Guide
We hope all of our clients are enjoying the summer as much as we are. As a show of appreciation for the members of our PaperStreet family, our team compiled a recipe guide of our favorite summer drinks. From cocktails…
Upcoming Digital Marketing Trends to Expect in 2023
Between Google core and algorithm updates as well as the increased marketing efforts of your competitors, business and law firm marketing strategies rarely stay stagnant. It’s critical to keep an eye on marketing news – in addition to simply perusing…
Avoid Website Design Pitfalls with Tips from the Team at PaperStreet
In business since 2001, the PaperStreet web design and internet marketing teams have seen a LOT of websites. We pride ourselves on creating innovative and award-winning designs that also convert site visitors into customers. Many businesses and law firms come…
How to Write Law Firm Title Tags that Render Results
When launching your website, the title tags for each page are a fundamental aspect of your website. While a title tag is not something that is a highly visible element of your law firm’s website, it is the primary text…
The Art of Storytelling Within Your Law Firm’s Website
It’s no secret that brand storytelling is lauded as a successful marketing strategy. Unfortunately, few law firms have yet to embrace this approach to their web content. Whether it’s a fear of sounding unprofessional or simply a lack of know-how,…
10 SEO Mistakes to Avoid in a Post-Covid World
Life is starting to return to normal. A new normal, perhaps, but one where the marketing landscape remains the same — if not more competitive. For law firms and other businesses, gaining clients is still a common yet important objective.…
What Should Your Law Firm SEO Content Look Like in 2023?
The world of digital marketing continues to evolve. Google Algorithms are updated. Social media platforms ebb and flow with their improvements and popularity. The amount of time and effort into the design of a website continues to increase. There is,…
Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence
With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…
The Top 5 Mistakes Lawyers Make with Their Keyword Optimization
Marketing professionals say it all the time, but it’s the truth: SEO is not something you can learn overnight. Those of us in the field appreciate how tricky this aspect of legal marketing is to manage, but not all lawyers…
