3 Tips to Make Your Law Firm’s Web Content More Engaging

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Are you wondering how to get (and keep) your client base engaged with your content? Check out these tips to help you stay on target with your tone and text.

Timing is Everything – Post at the Right Time to the Right Place

Are you writing interesting blogs on a daily, weekly or monthly basis? Are you sharing them on social media? If so, that’s great, and you’re off to a good start marketing-wise. 

But are you keeping track of when – and where – your readers and potential clients are actually reading your articles? If not, you could be missing out on a huge opportunity to get even more eyes on your text and more fingers dialing your number.

Some businesses and law firms have their own in-house marketing team that keeps track of when people tend to go online to read articles and/or review social media posts. Google Analytics can also help you measure if your content has a high bounce rate or is converting well. 

If you don’t have a team to handle that, don’t fret. There are free tools and subscriptions available to assist you with keeping track of the analytics. They will prove to be invaluable to you as you continue to learn more about your audience and their specific needs.

Switch Things Up: Don’t Be Afraid to Experiment With Content

Some people love the art of content writing, and they make it known that communicating in this manner is their number one choice. But have you considered other options that may be even more effective in reaching your readers? Let’s be clear – whether you like it or not, people are looking at pictures, listening to podcasts and watching short videos on TikTok and Instagram more and more these days. So, are you missing out on reaching those folks because you prefer text over video? Consider switching things up and doing a video or two every now and then to reach potentially more people.

Along those same lines, it may be time for you to take a look at the types of articles you’re writing and cater them to your client base. For example, do you find that your readers tend to enjoy it when you share your own personal stories? Or do they like articles that share X number of tips and tricks? Whether it’s news about the latest happenings in the industry or “how-to” articles, having a variety of styles will go a long way toward getting and keeping eyes on the page and bringing in new traffic that will hopefully result in conversions.

Write for Human Beings – NOT Google, Bing or Any Other Search Engine

We all know the importance of making sure your website content makes it to the first page of search engines. But is that content people-friendly? Are you taking the time to show that you actually care about your readers and want to help them resolve their issues and/or meet their needs? 

Sure, if you have an SEO campaign, it is very important to have your content optimized appropriately for search engines to find you and place you front and center for readers to engage accordingly. 

Still, there’s something to be said for having quality, humanized content that can still reach the masses. Building trust with readers should be a priority, as doing so will likely result in building a client base that is loyal to you and your business. Perhaps devote your core content to SEO best practices while your blogs are more conversational. That or consider hiring a writer who is trained in SEO and best understands how to insert these techniques organically. 

If you follow these tips, your content marketing campaign will undoubtedly thrive and be an effective way of boosting your overall marketing efforts. If this seems too daunting or you’re just not seeing the results you need, let PaperStreet help. From content writing to editing to SEO campaigns, our team is here to help you maximize your results. Reach out, and let us know how we can help.


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