Content Audits: What Our Editor Looks For (2025 Update)

Providing Content to Your Website Team

Supplying content for new pages or updated verbiage to existing pages is a crucial step in the web development process and often the biggest hang-up to progress. To help you finalize your website content and provide complete information, we have included a list of things that we will check once you send it. Use your material – keep these points in mind as you complete your writing and organizing.

General

Does the content you provided match the site structure exactly (page order)?
Is there content for every page of the website (or are there missing pages)?
Are links and developer notes highlighted?
Are pages separated with a page break?
Are the names of pages consistent? (For example, a page called Commercial Litigation in the site structure should not become Civil Litigation on another page.)
Are URLs for any desired links noted?
Does the text contain any duplicate content?
Do all the hyperlinks function properly and open to a working webpage?

Home Page

Are there enough blog posts to pull into the appropriate widgets?
Is there information for any pull out boxes (case studies, testimonials)
Are the URLs for social media links included?
If the home page features videos, is the URL available?

Attorney Bio Pages

Do the practice areas listed match the actual practice areas on the site structure?
Does each person have contact information?
Are they in the correct order (alpha, seniority)?
If there are tabs, do they meet the word count and number requirements set forth by design?
Where are the v-cards coming from? If development is creating them, leave a note.

Practice Areas

Are the related attorneys provided (this varies based on the design)?
Is all other designated information provided (industries, articles, representative transactions, if applicable)?
Is there a clearly distinguishable h1 and h2 (header 1, header 2) for each page?

Blog Posts

Is there an author, blog title and category for each post?
Please make a note about the desired publication date, if necessary/important
If posts are being pulled from another site, is the URL provided?

Miscellaneous

Is there disclaimer text?
If the text or certain pages will appear in other languages, has the translated content been provided?

Don’t Want to Provide New Content? We Can Write It!

PaperStreet has a team of attorney-writers who can draft any new website content for you. We write more than 350 pages of copy each month for lawyers in all practice areas. The extra benefit of having our team draft your new content is that it will meet all your design requirements. Ask us about our content writing packages.

Looking for More Resources? We’ve Got You Covered!

We have helped literally thousands of lawyers create content and provide us new content for their website. Whether they are embarking on a journey of revising all their attorney biographies, or looking to update stale practice area content, we can ensure you’re educated on the basics to make the law firm writing process easier for your team.