Guest blogging is a proven way to help your law firm gain brand exposure, boost SEO rankings and increase your online authority. Chances are, you have knowledge, ideas and information that website readers will find valuable. Sharing what you know helps to build trust and promote your brand.
Hundreds of media outlets, blogs and websites accept guest posts from attorneys on a wide range of topics. Below are five reasons to incorporate guest blogging into your content marketing strategy.
Why Guest Blog?
1. Online Authority
Publishing well-researched articles on authoritative websites will help you establish yourself as a valuable resource who is knowledgeable in your niche. Guest posting can not only help build credibility, trust and respect with your target audience, but it can also help you become the go-to expert in your area of law and expand your portfolio of work online, which can boost your resume and refine your writing skills.
Linking back to your website from your guest post is an effective, no-cost way to funnel new readers to your site and increase organic traffic. Since Google’s algorithm takes into account the number of backlinks to a site and the quality of those links, the more high quality backlinks you have, the more likely the page will rise in search rankings. Domains are ranked from 1 to 100 and measure how well a site is likely to perform in search engine results. Contributing a guest post to sites with a Domain Ranking of 50 or more can help increase referral traffic.
3. Brand Exposure
Guest blogging is a powerful way to get your law firm name in front of new audiences (and potential new clients). Well-written, memorable posts help readers trust your brand, making them more likely to visit your site and enlist your services. When choosing sites to contribute to, consider what sites your target audience visits and the type of content they consume. Experts believe it takes at least five impressions for people to remember your brand, so frequent guest posting can boost your brand exposure and make a lasting impact.
Guest blogging is an effective way to build relationships with others, including potential clients and peers. You may form relationships with new bloggers, connect with influencers in your space and find reciprocal blogging opportunities (where you post on someone’s blog, and they post on yours). A well-written post, or series of posts, can also open doors to other opportunities such as speaking engagements, new partnerships and cross-promotion opportunities.
5. Social Media
Guest blogging can also help law firms grow their social media following. Broadcasting your post on LinkedIn, Twitter, Facebook and other social media accounts often translates directly into new followers and encourages engagement on the topic. Including relevant hashtags in your social media posts can help users find your post.
PaperStreet is Now Accepting Guest Posts
The good news is that PaperStreet is now accepting guest blog posts. We value the knowledge and ideas of the legal and digital marketing communities, including attorneys and legal professionals. Our guest blogging guidelines outline the types of articles we accept and instructions on how to submit your post or article idea. We look forward to featuring you on our site!