Did you know that 1 in 4 law firms with a blog report that they have had a client retain them as a direct result? Blogging is an essential part of a long-term SEO strategy; however, it is often overlooked as an effective lead generator.
Not sure where to start? Blogs with an average of 1,236 words to 2,000+ words are far more likely to have strong results. This post breaks down the most important elements of a blog post designed to convert.
- Having a hyphen or colon in the headline increased click-through rates by 9%.
- The “how-to” headline is the third most popular headline preference at around 17%.
A Compelling Meta Description
Write a compelling meta description. Platforms like Facebook and Linkedin pull the meta description for the link preview. Spending time on these short blurbs will result in some of the best ROI. 59% of people will share an article without ever reading it.
Easy to Digest Content
Readers like snippets of easy-to-digest information. So, use bullet points whenever possible.
Don’t forget to add an image. Blog posts with images receive 94% more views. Fact: 1 in 10 bloggers include 7+ images in each blog post.
Want to stand out? Add a video. Only one in four bloggers add videos in posts, and a video is 50x more likely to drive organic search traffic vs. plain text.
Clear Call to Action
A clear call to action was a must among the 25% of law firms that retained clients due to their blog.
- Use bullet points and action words
- Hyperlink a “contact us” button or add an easy-to-use form vs. manually typing out your contact information.
Blogging for Your Law Firm
If you have a busy solo practice or are a large firm looking for a cost-effective way to create your own content marketing strategy, contact us today. Learn more about how our team of attorney writers can craft the perfect blog posts for your firm.