Author Archives: PaperStreet

Google Analytics and Reviews for Law Firms: A Best Practices Guidebook

It used to be that a law firm could rely on word of mouth with minimal attention to their website and online presence to maintain and attract clients. This is no longer the case. In order for your law firm…


Law Firm Logos Best Practices Guide

A logo sets the tone for everything a law firm does. It kick-starts the firm’s marketing, makes you memorable, and distinguishes you from your competitors. This is why it’s important to have a good logo that is neither generic nor…


Founder Peter Boyd Featured As a Contributor in FREQUENCY MATTERS ™: Be a Contributor, Not an Employee!

At PaperStreet, we pride ourselves on working as a team. With so much going on around the office on a daily basis, we feel it is important that everyone have a voice in the conversation. Team work is one of the most critical skills we maintain as we continue to grow, and for good reason. Our founder, Peter Boyd, is a firm believer in the central role of passionate performance in a professional setting.


50+ Best Practice Area Pages for Law Firms – Get Creative! (2022 Update)

Creating the Best Practice Area Pages for your Law Firm Your firm practice area pages are an excellent opportunity to connect with potential clients and to help them better understand the services you can provide. A well-designed practice area page…


How-To Write a Law Firm Blog Post

Did you know that 1 in 4 law firms with a blog report that they have had a client retain them as a direct result? Blogging is an essential part of a long-term SEO strategy; however, it is often overlooked as an…


How to Get Brand Mentions on Media Sites

The following is a guest post contribution by Burkhard Berger Getting a stamp of approval from powerful sites like Inc, Fast Company, Mashable and Huffington Post will mark you as a trusted source in your industry. These media sites attract…


50 Best Attorney Biography Designs for Law Firms (2022 Update)

A well-designed biography improves your firm’s reputation online. Check out our top 50 biography designs and see how your website can improve.


Client Spotlight: Securities Fraud Lawyer Investigation Recovers Millions Lost for UBS YES Strategy Investors

At PaperStreet, we work with lawyers and legal professionals all around the country, and many of them are doing cool things for the communities where they live and work. From time to time we feature our clients (we like to…


Local SEO Best Practices: 4 Factors for Ranking Locally

If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…


Are Local Service Ads the Next Big Thing in Law Firm Search Engine Marketing?

Over the last year, Google has been testing Local Service Ads (LSAs) for lawyers, allowing approved businesses to appear at the very top of the search results page. Typically these local service ads were reserved for – local services (plumbers,…


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