Category Archives: Branding

Andrew portraitBranding for your Law Firm: Your Website, Logo, Brochures and Corporate Identity

We have all heard the importance of creating a powerful brand image, but where do we begin? First you must define what you stand for. What are your goals? Who is your target audience? Defining what your company stands for…


Pete Boyd portraitHigh-End Branding & Style for your Law Firm

I read awhile ago that this is what all high-end brands have in common. They brand their companies with successful, powerful, exclusive and sophisticated imagery. Perhaps this type of branding is right for you firm?


Pete Boyd portraitDesigning for Conversions: Above the Fold Design & Call to Actions a Must

Get Your Most Important Information Up High Your designs need to convert visitors into clients. How do you do that? Well – if we all knew the answer to that questions, I wouldn’t have a job. Have a goal. Have…


Pete Boyd portraitWhen to Use CMYK colors v. Pantone colors.

Quick Overview CMYK colors are ideal for full color images, such as photographs. Pantone colors on the other hand should be used for stationery and logo designs. The Reason The reason a Pantone color should be used is to ensure…


Pete Boyd portraitReasons for a Corporate Identity Change

Why should a law firm changes its old image? In essence, your corporate identity is how you want clients to perceive your company.  At the basic level your identity should do the following: 1.  Portray the image of the firm.…


Pete Boyd portraitPaperStreet Web Design Now Offers Print Design

A Million Lawyers in America – Can You Name One? To Change This PaperStreet Web Design Now Offers Print Design PaperStreet has long realized that many law firms do not have an identity, or worse, have a poor identity. With…


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