Five Characteristics of a Great Logo


Below are five characteristics of a great logo and some examples.

1. Simple

Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.

2. Scalable

A great logo should be simple enough to be able to be scaled down or up and still look good.

 3. Memorable / Impactful

A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).

 4. Versatile

A great logo should look equally good on any web device and on any kind of print material.

 5. Relevant

A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.

Examples of Great Logos

Here are some great examples of well thought out logos:

logo8 logo7 logo6 logo5 logo4  logo2


PaperStreet Logo Design

Take a look at our logo portfolio for some more examples of great logo designs.

If you are interested in having your logo developed by our create team, contact PaperStreet.

14 Responses to Five Characteristics of a Great Logo

  1. Milita
    6:34 am on March 6th, 2014

    Very informative. Nice collection.

  2. Asad Ali
    3:48 am on April 22nd, 2016

    Did you design all these logos?

  3. Noel Palliyaguru
    2:04 pm on February 13th, 2017

    very useful for a designer

  4. Fransico
    8:47 am on April 29th, 2017

    Do you have an educational organization that you still need a logo for your educational organization, in this time of image your logo is most important for your firm because that is very first thing that students see when they find your website or mobile app.

  5. Dr. P. Giotnga
    12:26 am on August 3rd, 2018

    Very beautiful logos
    How much does it cost to develop one

  6. Logo Design SA: How to Come-up With Bold logo Ideas
    4:37 am on March 23rd, 2019

    […] the above simple logo design tactics are followed and done properly the following characteristics will be […]

    5:13 pm on May 19th, 2019

    I’m seeking to design a professional logo for importing and exporting company named (Elefante) -means elephant- ani need to include the logo a photo of small elephant
    Kindly let me know if that will be a professional logo or not ?

  8. Punkesh
    1:58 pm on June 11th, 2019

    it was very informative

  9. william T Collins
    8:10 am on October 7th, 2019

    very helpful. My son Nate really liked this!

  10. Nancy Pamela
    10:56 am on October 7th, 2019

    Awesome post thanks for the shared this post with us. I really enjoyed your post.

  11. John Eddie
    6:35 pm on June 2nd, 2020

    I’m grateful to see your articles very nice.

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    2:45 am on October 13th, 2020

    […] logo should be relevant to what your branding is all about and how you want to communicate with your customers. If it’s […]

  13. The Importance of a Logo |
    6:20 am on December 1st, 2020

    […] you want to create a great logo design? Here are 5 of the most important characteristics of a great logo that you must consider in this regard. A logo design must […]

  14. Stan2003 Brown
    10:21 pm on October 3rd, 2021

    I have an A1 logo.That has all the features of a great hoping to present well at this ATL Small Business question to you is would help in design presentations banners or more?.let me know.thax Stan brown.

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