Five Characteristics of a Great Logo

Below are five characteristics of a great logo and some examples.

1. Simple

Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.

2. Scalable

A great logo should be simple enough to be able to be scaled down or up and still look good.

3. Memorable / Impactful

A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).

4. Versatile

A great logo should look equally good on any web device and on any kind of print material.

5. Relevant

A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.

Examples of Great Logos

Here are some great examples of well thought out logos:

White paper with a raised "ALIANT" logo and an abstract design on a gray background, showcasing the five characteristics of a great logo. Two white envelopes with blue "ALIANT" logo. One envelope is viewed from the front, displaying the logo vertically; the other is viewed from the back, showcasing a triangle-shaped flap—a subtle nod to Five Characteristics of a Great Logo in its simple yet distinctive design. Blurred image showing the text "LEXORBIS" in white uppercase letters against an indistinct background, highlighting the five characteristics of a great logo. Business cards and a letterhead featuring the LAFASI logo, exemplifying five characteristics of a great logo, with purple text and a green emblem on a light gray background. A hand holding a smartphone with the screen displaying a logo and the text "Ketzug, embodying the Five Characteristics of a Great Logo. Close-up of a dark-colored legal folder with gold embossed text that reads "TLG Thorn Law Group," showcasing the elegance and professionalism, embodying the five characteristics of a great logo.