Five Characteristics of a Great Logo


February 25, 2014

Below are five characteristics of a great logo and some examples.

1. Simple

Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.

2. Scalable

A great logo should be simple enough to be able to be scaled down or up and still look good.

 3. Memorable / Impactful

A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).

 4. Versatile

A great logo should look equally good on any web device and on any kind of print material.

 5. Relevant

A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.

Examples of Great Logos

Here are some great examples of well thought out logos:

logo8 logo7 logo6 logo5 logo4  logo2


PaperStreet Logo Design

Take a look at our logo portfolio for some more examples of great logo designs.

If you are interested in having your logo developed by our create team, contact PaperStreet.

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6 Responses to Five Characteristics of a Great Logo

  1. Milita
    6:34 am on March 6th, 2014

    Very informative. Nice collection.

  2. Asad Ali
    3:48 am on April 22nd, 2016

    Did you design all these logos?

  3. Noel Palliyaguru
    2:04 pm on February 13th, 2017

    very useful for a designer

  4. Fransico
    8:47 am on April 29th, 2017

    Do you have an educational organization that you still need a logo for your educational organization, in this time of image your logo is most important for your firm because that is very first thing that students see when they find your website or mobile app.

  5. Dr. P. Giotnga
    12:26 am on August 3rd, 2018

    Very beautiful logos
    How much does it cost to develop one

  6. Twinkal Khanna
    5:58 am on October 27th, 2018

    Thanks for sharing the descriptive information on Spark course. It’s really helpful to me since I’m taking Spark training. Keep doing the good work and if you are interested to know more on Spark, do check this Spark tutorial.:-

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