Videos: A Brief Look at the Various Types and Their Strengths

The internet is inundated with video content, to the point where short-form videos are some of the most commonly consumed media. Video marketing offers a unique way to express your firm’s values, beliefs, and strengths to your target audience. However, with the plethora of videos available, it can be daunting to consider which would best suit your needs.

While the videos can explain much about what your firm does, they are also a visual way to reestablish your branding and present messages in a visually appealing manner. This post will act as a guide to advertising video types.

Explainer Videos: Simplifying Complex Concepts

Explainer videos are a great way to educate your audience, especially for concepts that are easier to digest when listened to as opposed to being read. These videos typically use motion graphics and voice-over narration to break down complicated topics into a clear and concise message.

Strengths:

Clarity and Accessibility: Explainer videos are typically shorter (1-3 minutes), which is usually all the time you need to explain a complete concept.

Engagement and Retention: Between the visuals, the voiceover, and the storytelling elements, explainer videos help capture a viewer’s attention and maintain retention.

Versatility: Explainer videos can cover nearly any topic and live in almost any space. It can be a feature video on a website, shared on social media, or even a commercial or advertisement.

Short-Form Videos: Adjusting for the TikTok Age

In the age of short attention spans, short-form videos have dominated the social media space as a popular and effective way to engage with target audiences. TikTok, Instagram Reels, and YouTube Shorts are all popular ways to share vertical, quick videos to advertise a firm’s strengths and benefits.

Strengths:

Impactful and concise: Short-form videos deliver information quickly and efficiently. With clever visuals or messaging, they can also be unforgettable.

Sharing: The shorter format makes it easier to share these videos, increasing the potential for brand exposure and brand recall

Authenticity: Most short-form media offers a “peek behind the curtain” that most viewers appreciate.

Motion Graphics vs. Live Action: Choosing the Perfect Visual Style

Once you’ve decided to create video content, it’s important to consider the visual style that will best suit your branding and messaging. Both motion graphics and live action videos offer their own benefits.

Motion Graphics: Offering perhaps the highest degree of flexibility and creativity, motion graphics can visually be any style the firm and designer can consider, making for a one-of-a-kind opportunity for branding. They often tend to be cost-effective as actors, locations, or expensive stock footage isn’t necessary. Finally, they can simplify intricate visuals and present them in easily digestible visuals.

Live Action: Since live action videos feature real people, they foster a sense of authenticity and human connection. This helps the firm in building trust and credibility. These videos also have an opportunity to create an emotional response from viewers, whether through storytelling or persuasion. And lastly, the live action videos can showcase the personalities and connections between the attorneys and staff.