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3 Options for Email Signature Set Up

Services: Law Firm Website Design . SEO . Internet Marketing . Law Firm Marketing Guide . Content Marketing . PPC

3 Options for Email Signatures:
1) HTML Signature (Coded by a developer)
2) Image Signature (Requires HTML Code)
3) Plain Text Signature (No images)

1) HTML Signatures: Coded by a development team, implemented by your IT team.
While HTML may look appealing and allow for a logo image + social media icons, they come with their share of complications.

  •  Each individual person would need to edit their own HTML file, which would be uploaded to a on site server at your location.
  • Basic knowledge of HTML is required to edit the signatures. Most likely your IT person/team can handle this. PaperStreet cannot physically implement the signatures on site location, at each computer.
  • If the person viewing the email is not connected to the internet or Wifi while accessing the email, he/she will not be able to see the email signature (A giant “X” will appear).
  • If the person viewing the email has selected not to show HTML emails and just to show text emails (default on most phones) they will also not be able to see your signature (A giant “X” will appear).

2) Image Signatures: An outdated option, and not always viewable.
While this option gives you the most control over the design, most mobile users and email applications have the images “turned off” when getting emails. Therefore, recipients will miss your entire signature all together, unless they “turn on” the images. This means if your logo is in the signature (as an image) it may not be seen.

  • This would require each individual to have an image/design created and implemented in his/her email application. This would require a design team and increase the budget of your project depending on the number of email signatures needed.
  • All of the images need to be hosted on a server to appear in your email signature.  Each picture needs to be attached to an HTML document, also hosted on a server.
  • If the person viewing the email is not connected to the internet or Wifi while accessing the email, they will not be able to see the email signature (A giant “X” will appear).
  • If the person viewing the email has selected not to show HTML emails and just to show text emails (default on most phones) they will also not be able to see your signature (A giant “X” will appear).
  • You cannot make any text, in the signature a link, such as to your website or another email. Also phone numbers will not function as a link to call on mobile devices. It is extremely convenient for mobile users to “click to call.”  If a user is not connected to the Internet, or if they have images disabled in his/her email, they can no longer access the information in your email signature. Instead a giant “X” will appear, which isn’t visually appealing.

3) Plain Text Signatures: Our preference and worry free solution.
Many people often associate plain text emails as boring. However nicely formatted text makes it easy for viewers to access information right away without having to turn  images on.

The benefits of text only signatures:

  • Editing signatures on a per person basis is very simple. Each individual can copy and paste the final text layout and simply change his/her information and adjust the links.
  • The signatures will never break and will always be visible to the person viewing the email.
  • No giant “X” will appear because there is text instead of images. People get what they see and don’t miss any information
  • There is one downside to text only signatures — you can only use default fonts installed on every manufactured computer.

We are here to discuss the options and what works best for your firm or company.


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