Category Archives: Content Writing

Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…


Seven Common Cures for Writer’s Block

If you’re trying to write and find your mind going blank, you are suffering from writer’s block. Writer’s block is a common condition that all writers struggle with at some point in their lives. Whether your inability to write is…


Law Firm Content Ideas & Inspiration: 5 Best Law Firm Content of 2018

Content is one of the most important aspects of your website. Effective law firm content can educate, inspire, and inform the reader while driving new business. At PaperStreet, we create thousands of content pages for law firms every year, helping clients rank higher in search and become thought leaders in their practice niche. Below we have assembled a list of some of the most effective law firm content pages we have created and why they work.


Web Writing Basics: Word Count, Dividers, Call-to-Action

Writing for the web is different than drafting briefs or research essays. Users on your site will scan content, they won’t read every word, so you should write with this understanding in mind. When drafting content for your website focus on the word count, text dividers and call-to-actions.


Four Things You Should Never Say in Your Law Firm Website Content

Most states’ bar rules place certain restrictions on lawyer advertising in an effort to protect the public.  Since lawyer advertising generally encompasses law firm website content, you must ensure that the content on your site does not violate any lawyer…


Four Tips for Writing a Compelling “About Us” Page for Your Law Firm Website

After the home page, the “About Us” page is one of the most visited pages on a law firm website. Your “About Us” page is essential to highlighting your differentiating factors, cementing your brand identity and providing visitors with insight…


Law Firm Web Design Master Page List

Popular Page Titles Creating a new law firm website can be a challenge. How should you organize your content?  What pages should you include? How should you structure your site? While every site is different, below are some page ideas…


Back |