Category Archives: Content Writing

Seven Common Cures for Writer’s Block

If you’re trying to write and find your mind going blank, you are suffering from writer’s block. Writer’s block is a common condition that all writers struggle with at some point in their lives. Whether your inability to write is…

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Law Firm Content Ideas & Inspiration: 5 Best Law Firm Content of 2018

Content is one of the most important aspects of your website. Effective law firm content can educate, inspire, and inform the reader while driving new business. At PaperStreet, we create thousands of content pages for law firms every year, helping clients rank higher in search and become thought leaders in their practice niche. Below we have assembled a list of some of the most effective law firm content pages we have created and why they work.

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Amanda portraitYou’ve Won an Award – Now What?

So your Firm won an award. Congratulations! You have shared the news with your team and found ways to celebrate in between clients and cases. But now what?

At PaperStreet, we recommend showcasing your awards in a place of honor on your site. Giving these logos visibility by displaying them high up on your homepage will instill trust in users, and will help those conversions come flying in.

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Mike portraitA Major Update Is Coming to WordPress – Here’s What You Need to Know

WordPress version 5.0 will bring with it something big. Codenamed “Gutenberg,” it is perhaps one of the more quietly exciting projects in web technology this year. Gutenberg is a total revamp of the WordPress text writing and editing experience and…

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Pete Boyd portrait2018 Law Firm Marketing Guide: New Ideas and Best Practices

The new year is here and with it, comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends, and ensure you’re putting your best marketing foot forward, we’ve compiled our top new ideas and best practices for law firm marketing in 2018.

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Kyle portrait10 WordPress Tips and Tricks

Looking to navigate WordPress like a pro? We have 10 tips and tricks for making your life easier.

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Long Form Content Doesn’t Have to Be Boring

While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition. Here’s a few tips on how to ensure your long form content is anything but boring.

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Pete Boyd portraitLaw Hub – Creating Good Content to be Shared and Used

Good content wins new clients. You need to become a thought leader in your practice niche to earn new clients online. One way that lawyers can establish themselves as an authority on the web is through a “Law Hub,” a group of web content pages that exhaustively covers a specific topic or practice area. Here are the three steps to create a Law Hub, a strategy, plan and platform for showcasing your knowledge.

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3 Useful Online Tools for Creating Optimal Web Content

Content is a crucial marketing component for any law firm that currently has a website. However, creating content that is optimal in length, quality and has all the bells and whistles for ranking high across search engines isn’t always the easiest thing to do – especially when you already have a multitude of firm-related matters to handle. Luckily, PaperStreet has your back. Here are three useful online tools that can help you create optimal web content.  

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Adrienne portraitThe Long and Short of It: Why Other Types of Content May Work Better Than Normal Blogs

For years, a huge part of marketing for law firms and other businesses has included short blogs that were intended to help their readers/clients/potential customers gain insight and provide answers or information about a particular issue or topic.  Well, in…

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