It seems like using AI technology to write your law firm content writing will become a trend whether we like it or not. At PaperStreet, we believe there is value in having human-written content, especially as bot content infiltrates search…
Category Archives: Content Writing
AI Content Detector: What Tool is the Most Accurate?
PaperStreet writes an average of 360 pages of content for law firms throughout the country every month. Let us clarify…. “PaperStreet writes,” meaning real people with actual JD degrees. In our office, a real human develops a topic, a JD…
How to Make Your Legal Blog Posts More Appealing to Potential Clients
Creating a legal blog that appeals to potential clients starts with quality content. Your reader is looking for solid advice that helps them address their legal needs. You want to be the legal authority they can reach out to for…
Storytelling + SEO = Success
When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best? What is your history? Why should people choose you over another firm? These are questions you need to answer…
A PaperStreet Introduction to WordPress’ New Content Editor, Gutenberg
In late 2018, WordPress’ much-anticipated (and once maligned) version 5.0 was released, and with it shipped a new content editor. This “Block Editor,” named after Johannes Gutenberg, legendary printing press inventor of the 15th century, offered a dramatic reimagination of…
Content Writing for Law Firms: A Best Practices Guide (Part 2: Strategies and Resources)
In Part 1, we established the importance of content marketing for increased traffic, credibility, and relationships. The catch: content marketing isn’t easy. It actually takes concerted effort, time, and planning. That’s why in this second part of our content writing…
Content Writing for Law Firms: A Best Practices Guide (Part 1: The Basics)
In today’s digitized world, outstanding content is a necessity for any law firm. It’s an invaluable way of connecting with new clients, maintaining relationships with old ones, and establishing an overall presence and authority online. Because content is so important…
Content Marketing for Law Firms: A Best Practices Guide (Part 1: The Basics)
For thousands of years, humans have used the written word to tell stories, express ideas and communicate perspectives. It’s no wonder then that content plays a substantial role from a marketing standpoint. Nowadays, content marketing is the number one way…
Tips for Clear and Concise Writing
Time is precious. In most cases, 24 hours isn’t enough to do what needs to be done daily. So, when we take the time to write something, it needs to make an impact. Readers don’t have the patience to muddle…
How-To Write a Law Firm Blog Post
Did you know that 1 in 4 law firms with a blog report that they have had a client retain them as a direct result? Blogging is an essential part of a long-term SEO strategy; however, it is often overlooked as an…
