Category Archives: Internet Marketing

Conversion Rate Optimization for Law Firms: A Best Practices Guide (Part 2: Bounce Rates, Tracking, and ROI)

Now that you have an understanding of why conversion rate optimization is important, and how to improve SEO and design to achieve it, we will go into the next steps: analysis, tracking, and estimating your ROI. These elements of CRO…


Conversion Rate Optimization for Law Firms: A Best Practices Guide (Part 1: The Basics, Design, & SEO)

Successful conversion rate optimization leads to a sustainable increase in leads who decide to convert into customers. This happens by improving the pathways to your calls to action, driving more people to your website, and making your services seem more…


Link Building and Local Search for Law Firms: A Best Practices Guide

As you may know, link relationships and keywords are the core of Google’s algorithm. The more times your pages are referenced on the web from other sites, and the more strategically your pages are structured, then generally the higher you will…


Pete Boyd portraitEmail Marketing: Best Practices Guide for Law Firms

First thing’s first, you may be saying to yourself, “Isn’t email marketing a thing of the past?” In the words of Cher Horowitz, “AS IF!” While it’s true email newsletters have been around for decades, they definitely have not gone…


Ashley portraitHow Do I Update My Address On Google?

If your listing on Google has incorrect information, such as your business name, address, or phone number, there are multiple ways to update it. Use the steps below to guide you through the process. Option 1: Claim your listing (Best…


David portraitHow to do an Index Request with Google Search Console [Guide]

Did you make a change to your website and would like Google to be informed about the update? If so, below are the steps on how to use Google Search Console to perform an index request. This action prompts Google’s…


How to Write Law Firm Title Tags that Render Results

When launching your website, the title tags for each page are a fundamental aspect of your website. While a title tag is not something that is a highly visible element of your law firm’s website, it is the primary text…


Pete Boyd portraitTop 2 SEO Mistakes – Relying and Relaxing

Today’s article is going to be short. It’s an important topic, but brevity is best so that you can easily read and digest the information. Mistake #1 – Relying Solely on SEO for Your Business Do not just rely on…


Alex portraitTracking Lead Intake and Conversions From Your Law Firm Marketing

The Importance of Tracking Back in the early 1900s, the U.S. retail magnate John Wanamaker once famously said, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” Today, tracking marketing is easy and trouble-free. Numerous…


Real Trends in Law Firm Marketing

How are law firms actually marketing their services? Every year the American Bar Association conducts a survey of its members. Learn more about how your law firm’s marketing efforts stack up against your competitors.    The most surprising statistic? The…


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