Local and legal citations can often be overlooked, but they are the base of an effective link building strategy for any law firm looking to level up their rankings. Let’s take a look at the top citations you need to…
Category Archives: Internet Marketing
Spam Alert! Facebook Page Deletion Messages
It starts like any other day. You login to your company Facebook page to take a peek at some new post likes and have a message alert. Is it a new potential client with a question? No, it’s Facebook and…
Choosing the Best Settings for Your Law Firm PPC Account
One of the main benefits of advertising your firm on Google Ads or any other paid search platform is control. You choose when your ads can show, in what locations your ad can show, and what practice area focus the…
What Should Your Law Firm SEO Content Look Like in 2024?
The world of digital marketing continues to evolve. Google Algorithms are updated. Social media platforms ebb and flow with their improvements and popularity. The amount of time and effort into the design of a website continues to increase. There is,…
Digital Marketing Checklist for 2024
As the year draws to a close, it’s time to create your lawyer marketing strategy for 2024. The process can be daunting, so we provided 5 questions to ask yourself regarding your efforts. Your answers will outline what areas you…
Podcast: How to Set a Digital Marketing Budget for Your Law Firm
Statistics reveal that many law firms don’t set aside funds for a marketing budget. Those that do set aside funds often fail to have an ongoing fund and/or evaluate their data. In this episode of PaperStreet’s podcast, we discuss how…
What to Consider for Content Marketing in 2024
Content marketing is a staple of digital marketing. The material you present to your potential clients makes a dramatic impact on your website’s conversion rate. Though some content marketing rules of thumb remain consistent, new trends and tactics appear each…
The Best Strategies to Consider When Planning Your Website Design
A successful web design strategy encompasses various elements and considerations to create an effective and user-friendly website. Below are essentials components to consider when outlining a successful design strategy: Set Clear Goals and Objectives Begin by defining clear goals for…
How to Stay Competitive with Your Law Firm’s Paid Ad Campaign
Pay-per-click (PPC) advertising is a common digital marketing strategy that businesses use to drive traffic to their websites and generate leads. PPC can be an effective way to reach your target audience and increase your online visibility, but it’s important…
How to Rank Your Law Firm Higher in Google My Business
Google My Business is an excellent way to bring more inbound leads into your law firm’s pipeline. However, if you’re not being featured near the top of the map pack section, you won’t be getting too many calls from potential…
