Category Archives: Internet Marketing

How Site Navigation Affects SEO

Page navigation can make or break a site. It represents the foundation of a site and impacts how well all other law firm SEO strategies you put in place will perform. Fortunately, it’s never too late to restructure a site. Here are three ways to revamp your website’s navigation and why.

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How to Fetch as Google [Guide]

Below are the steps on how to use Google Search Console to perform a Fetch as Google. This action prompts Google’s search engine spiders to re-crawl these particular pages so they will be informed about what content has changed. 1.…

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10 Super Helpful Screaming Frog Features for SEO Audits [Guide]

In this post, we will discuss some of our favorite and most helpful features when using the tool Screaming Frog to perform an SEO audit. This post assumes that you have a basic understanding of SEO. See below for more…

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Success in SEO is More than Rankings and Traffic

SEO is evolving, truly organic, and your SEO team should be too. Below we outline how important it is for your team to stay on pace with the ever-changing world of SEO. We list the top 10 tips for SEO…

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How to Write the Perfect Title Tag

Crafting Title Tags that Render Results When we launch a new website – regardless of the level – we set appropriate title tags for all of the pages. Even if you are not engaging in a specific search engine optimization…

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SEO for Law Firms – 7 Quick Tips

SEO is ever-evolving, which means law firms must stay on top of the latest trends to stay relevant, acquire conversions and rank high across search engines. But with so many changes in what Internet marketing campaigns should focus on, how can law firms determine what their optimal strategies should be? We’ve got the answer. Check out our 7 quick tips for establishing a solid SEO campaign for your law firm.

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4 Ways Law Firms Can Stay Proactive on the Web

When it comes to your online presence, making sure your law firm stays proactive is crucial to keeping up with your competition and keeping your Internet Marketing goals in check. It’s easy to become busy with the everyday responsibilities that come with running a law firm and leave your website needs on the backburner. However, this can begin to catch up with you, so we always recommend regular maintenance to avoid any major issues that may present themselves unexpectedly. In this blog, we outlined four of the important website needs your firm should be paying attention to year-round to keep you on track for online success.

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Why Is This Random Firm Ranked on Page One?

In a follow-up to my article about ranking high in Google and why certain firms do better, I wanted to answer the question of why some random firm ranks high. Let’s first start by analyzing the most commons issues we see and from there, we can then see why some other firm may rank high.

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Why Is This Young Upstart Law Firm on Page One? [SPOILER] They Have Better Content

Is your law firm website lagging behind in Google search rankings? Is a new firm with presumably less experience stealing your thunder? Wondering what you can do to snag page one on SERPs? We’ve got the 411. Read on to find out more.

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2018 Law Firm Marketing Guide: New Ideas and Best Practices

The new year is here and with it, comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends, and ensure you’re putting your best marketing foot forward, we’ve compiled our top new ideas and best practices for law firm marketing in 2018.

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