Category Archives: Internet Marketing

[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?

Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.

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Law Firm Web Design Inspiration: Best Law Firm Websites of 2018

At PaperStreet, we love making incredible websites. This year, we’ve created countless sites for our clients, making the internet a more user-friendly, accessible and beautifully-designed space. In 2017 alone, we’ve won our fair share of awards, including: a W3 Silver Award, Gold MarCom Award, Gold dot Comm award and Gold Hermes Award. In light of this successful year, we’ve put together a list of our best law firm websites.

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Google Site Search Alternatives

Clients often come to PaperStreet who need custom search functionality outside the scope of what WordPress and Total Control offer by default. We have always recommended Google Site Search (GSS) as the best alternative when needing the perfect query answered. However, Google stopped offering GSS in April 2017 and will end all service in April 2018. So, here are new opportunities for new vendors and what we are currently recommending.

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Need a Timeline for Your Law Firm Website?

Law Firms often have proud histories – and rightfully so! If your firm has a past to boast about, why not share it with your site visitors? At PaperStreet, we often create timelines for firms that have over 100 years of business history, but we can do the same for younger firms with brag-worthy deets.

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Google Chrome Requiring SSL for Websites in Incognito Mode

SSL (Secure Sockets Layer) is a security technology for encrypting your website traffic. Learn more about SSL certificates and why it’s important to upgrade to SSL.

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5 Best Practices for Conversion Driven Law Firm Websites

If your website is not engaging visitors, then the traffic coming to your website is wasted. As a result, we have outlined our 5 best practices to help drive conversions and generate more revenue for your law firm.

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3 Useful Online Tools for Creating Optimal Web Content

Content is a crucial marketing component for any law firm that currently has a website. However, creating content that is optimal in length, quality and has all the bells and whistles for ranking high across search engines isn’t always the easiest thing to do – especially when you already have a multitude of firm-related matters to handle. Luckily, PaperStreet has your back. Here are three useful online tools that can help you create optimal web content.  

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Email Hosting Provider Recommendations for Small Law Firms

At PaperStreet, we are often asked by clients who they should use for an email provider. We recommend three providers, based on your needs.

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Five Tips to Help Avoid Delays in the Content Writing Process

Want to avoid content-related delays in launching your website? Check out five tips to help you keep your writing process on track.

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PaperStreet’s stance on SEO On-page Optimization

To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…

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