Though it’s true that law school doesn’t teach future attorneys everything about being a lawyer, I was surprised to find myself in the position of needing to consult with an attorney without knowing where to start. A difficult time for…
Category Archives: Internet Marketing
Now Hiring: SEO Content Associate (Full Time)
*Must be a resident of Colorado, Florida or South Carolina to apply for full-time* *We may accept 1099 freelancers in other states* Job description Are you a writer and trained in SEO? Are you looking to expand your skills to…
Law Firm PPC 101: Should You Consider Paid Ads on Google?
Pay-per-click (PPC) advertising is a great and common tool that can help businesses, including law firms, increase their online visibility and drive targeted traffic to their websites. However, PPC — often Google ads, specifically — is not for everyone, and…
Podcast Episode: How to Get Started with Google Ads
Each month we try to film our podcast episodes based on what our clients ask and/or address some of the services we feel attorneys and other professionals need to learn more about. Unfortunately, poor ad management has led many law…
SEO Tip for Law Firms: Clean Up Your Backlink Profile
You may be aware that link building is an essential tool to building your website’s authority and ranking higher within Google’s algorithm. What many people are not aware of, however, is that the quality of your backlink profile greatly outweighs…
The Importance of a Contact Page and Best Practices for the Legal Industry
As a law firm, your website is often the first impression potential clients have of you. A well-designed website can help you attract more clients and grow your firm. As you design or re-design your site, one of the most…
Podcast Episode: What is SEO and Does Your Law Firm Need It?
Admittedly, our internet marketing team often takes for granted just how much SEO is second nature to us. We certainly know how this approach to marketing will help with law firm marketing, but many of our attorneys do not. In…
How to Get More Subscribers for Your Law Firm Newsletter
You’ve got your newsletter account set up, template designed, content written – but wait, there’s no one to send to! At PaperStreet, our newsletter process starts with uploading email lists first for this exact reason: you want to make sure…
Podcast Episode: Debunking 10 Misconceptions About Attorney Marketing
Unfortunately, many law firms never get their marketing campaigns in full swing due to many misconceptions about the best practices. In this episode of PaperStreet’s podcast, LEXclusive, we identify these errors in thinking and offer suggestions to implement the changes…
Now Hiring: SEO Associate (Filled)
Do you have an interest in SEO & Internet Marketing? Do you want a career at a 20-year old company that is stable and growing, gives regular raises / bonuses, health care, retirement plans, annual trips, AND works a remote…
