Category Archives: Internet Marketing

How to Get Testimonials for Your Law Firm Website

You wouldn’t be in business if you didn’t have happy clients, and we wouldn’t be following marketing best practices if we didn’t plan to include testimonials on your new law firm website. Testimonials offer you an opportunity to show that…


Local SEO Best Practices: 4 Factors for Ranking Locally

If your SEO goal is to rank highly on Google for specific keywords in a local city, your website needs to establish Relevance, Proximity and Prominence for this area. This is not as simple as creating a page on your…


David portraitGoogle Removes ‘Self-Serving’ Star Ratings from Search Snippets (Again)

Back in October 2019, we reported that Google will be removing ‘self-serving’ star ratings from search snippets. Before this update was released, this search snippet opportunity was very attractive for many businesses to help them stand out in the search…


Chris portraitNow Hiring – Part-time SEO Content Associate (Filled)

This position has been filled. Trained in SEO and looking to branch out to an award-winning, fast-paced agency? Have experience in legal marketing or working for a law firm? Comfortable working from home? Then our part-time SEO content associate position…


What Should Your Law Firm SEO Content Look Like in 2023?

The world of digital marketing continues to evolve. Google Algorithms are updated. Social media platforms ebb and flow with their improvements and popularity. The amount of time and effort into the design of a website continues to increase. There is,…


Pete Boyd portraitHow to Handle Website Copyright Infringement: DMCA Takedown / Google Takedown Requests

So your article, or entire website, has been copied. Word for word, your copy is staring at you, but it is on some other website. It sucks. You feel a bit violated. You want it removed immediately. In 20 years…


David portraitGoogle’s New Page Experience Ranking Factors Coming Soon

Lately Google has been working towards putting more emphasis on the user’s page experience as one of its many search engine ranking factors. This previously included an emphasis to create websites that are mobile-friendly, use HTTPS-security (SSL certificates), have safe…


Women at Work: PaperStreet’s SEO Team Has a Strong Female Presence

With a female running for Vice President, the passing of a powerhouse female Supreme Court Justice with a potential female successor, and October being devoted to breast cancer awareness, women have been in the forefront of the news for a…


Local Services Ads – How to Get Started

Starting in the summer of 2020, Google expanded its Local Service Ads (LSAs) program to cover more locations and most legal practice areas. This pay-per-lead marketing service could, indeed, be the “next big thing” for law firms in search engine…


David portraitHow to Use Google Analytics to Identify Exit Pages and Improve Them

In this post, we will show you how to identify the pages in Google Analytics that cause users to exit your website. We will also provide some tips on how to improve these pages and keep visitors from leaving. We…


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