Between Google core and algorithm updates as well as the increased marketing efforts of your competitors, business and law firm marketing strategies rarely stay stagnant. It’s critical to keep an eye on marketing news – in addition to simply perusing…
Category Archives: Internet Marketing
How To Manage Online Business Reviews: A Simple Guide
Gaining and managing reviews for your business is a critical component of your online reputation. Although receiving and responding to client feedback can sometimes seem overwhelming and difficult, the process to follow doesn’t need to be complicated. We’ve created a…
Conversion Rate Optimization for Law Firms: A Best Practices Guide (Part 2: Bounce Rates, Tracking, and ROI)
Now that you have an understanding of why conversion rate optimization is important, and how to improve SEO and design to achieve it, we will go into the next steps: analysis, tracking, and estimating your ROI. These elements of CRO…
Conversion Rate Optimization for Law Firms: A Best Practices Guide (Part 1: The Basics, Design, & SEO)
Successful conversion rate optimization leads to a sustainable increase in leads who decide to convert into customers. This happens by improving the pathways to your calls to action, driving more people to your website, and making your services seem more…
Link Building and Local Search for Law Firms: A Best Practices Guide
As you may know, link relationships and keywords are the core of Google’s algorithm. The more times your pages are referenced on the web from other sites, and the more strategically your pages are structured, then generally the higher you will…
Email Marketing: Best Practices Guide for Law Firms
First thing’s first, you may be saying to yourself, “Isn’t email marketing a thing of the past?” In the words of Cher Horowitz, “AS IF!” While it’s true email newsletters have been around for decades, they definitely have not gone…
How Do I Update My Address On Google?
If your listing on Google has incorrect information, such as your business name, address, or phone number, there are multiple ways to update it. Use the steps below to guide you through the process. Option 1: Claim your listing (Best…
How to do an Index Request with Google Search Console [Guide]
Did you make a change to your website and would like Google to be informed about the update? If so, below are the steps on how to use Google Search Console to perform an index request. This action prompts Google’s…
How to Write Law Firm Title Tags that Render Results
When launching your website, the title tags for each page are a fundamental aspect of your website. While a title tag is not something that is a highly visible element of your law firm’s website, it is the primary text…
Top 2 SEO Mistakes – Relying and Relaxing
Today’s article is going to be short. It’s an important topic, but brevity is best so that you can easily read and digest the information. Mistake #1 – Relying Solely on SEO for Your Business Do not just rely on…
