The decision to utilize paid advertising or PPC ads is often a wise one. Knowing how to target your ideal client, however, can be a challenging task. In this post, PaperStreet’s PPC team gives you some pointers on what you…
Category Archives: Internet Marketing
Storytelling + SEO = Success
When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best? What is your history? Why should people choose you over another firm? These are questions you need to answer…
Key Mistakes to Avoid in Your Law Firm PPC Campaign
As you set up your first law firm PPC campaign, you will not only want to consider the suggestions we’ve already mentioned, but also common mistakes that firms often make. Avoiding the following errors will help you to improve your…
PPC Troubleshooting: What to Know About Competitors Bidding on Your Brand
We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our pay-per-click (PPC) marketing activities, from the ads on top to the organic results just…
SEO Glossary for Lawyers (10 Must Know Phrases)
If you are in the legal industry and are exploring SEO techniques for your firm, you may have come across some unfamiliar phrases. In this post, we discuss the 10 “must-know” phrases before you get started so you will be…
A Guide to Law Firm Directories
There are a number of actions to take to ensure that your firm’s online marketing strategy brings you traffic and new clients. One key consideration to boost your online presence is getting listed in legal directories. In short, legal directories are databases…
Best Practices Guide for On-Page Optimization
On-page optimization is an important marketing tactic for your firm’s competitiveness. Without it, you’ll risk losing all visibility to users coming into your website from organic search. But succeed at it, and you’ll bring in a consistent return on investment.…
How To Get Backlinks For Your Website Using Google Searches
This video provides simple Google searches you can perform to find new link opportunities for your business including directories and sites that accept article submission.
How To Conquer Local SEO For Your Law Firm
Most law firms can benefit from establishing a local SEO strategy. If done successfully, you will increase your chances of appearing in search when someone nearby is looking for a lawyer. This means you can expect to rank highly for…
The Do’s and Don’ts of Podcasts
It’s no secret that podcasts are extremely popular. Name a subject and you’re sure to hear “there’s a podcast for that!” While podcasts are great for easy listening, there’s also no denying that a podcast has real power as a…
