Author Archives: Peter Boyd

Pete Boyd portraitWhy use Google Docs vs. Microsoft Word

PaperStreet has been designing websites since 2001 and our senior staff since 1998.  During that time we have seen amazing advances in typography and communication.   We have seen websites go from the sanskrit scrolls in 400 BC, to the printing…


Pete Boyd portraitTotal Control History – What is Editable, What is Not and Why

Total Control is our base Content Management System (CMS). It has been running for over 15 years now and supports hundreds of law firms. Clients can edit almost everything on their website, but we do run into situations where some…


Pete Boyd portraitSSL Install

What is Involved in an SSL / TLS Certificate Install and Full Checklist SSLs are big now. Security is ever more important, and you should encrypt traffic on your website. We often hear the words “Install an SSL now. It…


Pete Boyd portraitInbox Zero Task List

“Inbox Zero” is an approach to email management aimed at keeping the inbox empty — or almost empty — at all times. This is a modified inbox zero strategy that can help you become more efficient, organized, timely, and on…


Pete Boyd portraitAward-Winning Law Firm Websites:  The Best Recognition is the Recognition from Peers

Designers are often plagued with nagging doubts. I can say this as I used to be a website designer many years ago. No matter how great the design was, I always wondered whether my work was good enough? Was the…


Pete Boyd portraitYour Website is Slow. Speed it Up To Rank Better and Keep Users

Most law firm websites are slow. They waste bandwidth, have too many database queries, run on slow shared servers, don’t use caching, and call too many JS or CSS attributes. This article will walk you through how to improve this in less than a day’s work. Each of the five tasks typically takes anywhere from 30 minutes to several hours to finalize, with varying levels of needed technical expertise.


Pete Boyd portraitGet An SSL. Google Chrome to Mark Non-HTTPS Sites As ‘Not Secure’ in July 2018.

Consider this your four-month warning to get your website to go with HTTPS.  In a follow-up to our post about Google Chrome marking sites as not secure when in incognito mode, Google is now rolling it out to all versions of Chrome this summer – sometime in July.


Pete Boyd portraitSEO for Law Firms – 7 Quick Tips

SEO is ever-evolving, which means law firms must stay on top of the latest trends to stay relevant, acquire conversions and rank high across search engines. But with so many changes in what Internet marketing campaigns should focus on, how can law firms determine what their optimal strategies should be? We’ve got the answer. Check out our 7 quick tips for establishing a solid SEO campaign for your law firm.


Pete Boyd portraitWhy Is This Random Firm Ranked on Page One?

In a follow-up to my article about ranking high in Google and why certain firms do better, I wanted to answer the question of why some random firm ranks high. Let’s first start by analyzing the most commons issues we see and from there, we can then see why some other firm may rank high.


Pete Boyd portraitGoogle Site Search Alternatives

Clients often come to PaperStreet who need custom search functionality outside the scope of what WordPress and Total Control offer by default. We have always recommended Google Site Search (GSS) as the best alternative when needing the perfect query answered. However, Google stopped offering GSS in April 2017 and will end all service in April 2018. So, here are new opportunities for new vendors and what we are currently recommending.


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