Consider this your four-month warning to get your website to go with HTTPS. In a follow-up to our post about Google Chrome marking sites as not secure when in incognito mode, Google is now rolling it out to all versions of Chrome this summer – sometime in July.
Author Archives: Peter Boyd
SEO is ever-evolving, which means law firms must stay on top of the latest trends to stay relevant, acquire conversions and rank high across search engines. But with so many changes in what Internet marketing campaigns should focus on, how can law firms determine what their optimal strategies should be? We’ve got the answer. Check out our 7 quick tips for establishing a solid SEO campaign for your law firm.
In a follow-up to my article about ranking high in Google and why certain firms do better, I wanted to answer the question of why some random firm ranks high. Let’s first start by analyzing the most commons issues we see and from there, we can then see why some other firm may rank high.
Clients often come to PaperStreet who need custom search functionality outside the scope of what WordPress and Total Control offer by default. We have always recommended Google Site Search (GSS) as the best alternative when needing the perfect query answered. However, Google stopped offering GSS in April 2017 and will end all service in April 2018. So, here are new opportunities for new vendors and what we are currently recommending.
Law Firms often have proud histories – and rightfully so! If your firm has a past to boast about, why not share it with your site visitors? At PaperStreet, we often create timelines for firms that have over 100 years of business history, but we can do the same for younger firms with brag-worthy deets.
SSL (Secure Sockets Layer) is a security technology for encrypting your website traffic. Learn more about SSL certificates and why it’s important to upgrade to SSL.
At PaperStreet, we are often asked by clients who they should use for an email provider. We recommend three providers, based on your needs.
PaperStreet is excited to announce that Bick Law LLP (bicklawllp.com) has been nominated for a Webby in the Law category. The Webby Awards recognize excellence on the Internet and to be nominated is a tremendous honor, as it means our web design is considered one of the five best in the world in its category, and among the top nine percent of all work entered in this year’s competition.
PPC can be tricky, especially for first time users. If you’re a law firm setting up its first AdWords campaign, then you will want to avoid these steps to improve your conversions.