Author Archives: Peter Boyd

Pete Boyd portraitGoogle Related Content Carousel on Mobile Searches for Law Firms

We have noticed that on certain mobile queries a related carousel is now appearing at the bottom of search results for various law firms.  These related content carousels feature nearby firms (and most likely competitors). Related Carousel Content The carousel of information…


Pete Boyd portraitHow to Improve Search Rankings on Existing Websites

Existing websites with high domain authority typically need a different search marketing plan. Below is our checklist when analyzing an existing website that wants to improve in search.


Pete Boyd portraitCompany Marketing Spam

Pete discusses the ins and outs of company marketing spam.


Pete Boyd portrait7 Tips for Better PPC Banner Ad Tips for Law Firms

Pete gives tips on how to make the best banner for your law firm.


Pete Boyd portraitHow to Rank Higher in Search Results: Your Next Steps After a Website Launch

Congrats, your new website launch! So, why are you not #1 for your key practice area in your city? Good question. Let’s explain what it will take to rank high and where you can start.


Pete Boyd portraitHow to Sync your Webmaster Tools SSL Website Property with Your Google Analytics

We highly recommend that you sync your Webmaster Tools SSL website property with your Google Analytics website property when you upgrade to a SSL certificate (in fact, just do it – seriously). In short, your query data will not sync automatically unless you make a change, so there is action required on your part.


Pete Boyd portraitUpgrading to an SSL? Review Our Checklist First

SSL certificates are fairly inexpensive and can promote more trust in your website. However, if you are upgrading to an SSL you will want to make sure you do a few things.


Pete Boyd portraitPaperStreet Designs Listed in “Best Law-Firm Websites, 2016 Edition”

Two custom PaperStreet web designs were featured in the 2016 Edition of Best Law Firm Web Design by Lawyerist, one of the largest legal marketing resources on the web.


Pete Boyd portraitPay-Per-Click Frequently Asked Questions

PPC is an advertising solution that helps law firms (and lots of other companies) increase their number of leads.


Pete Boyd portraitTop 10 Tips for an Effective Pay-Per-Click Campaign

We’re convinced that 2016 is the year that PPC is going to explode. Google search results are shrinking and PPC remains one of the ways you can maintain a presence at the top of the results page.


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