We have noticed that on certain mobile queries a related carousel is now appearing at the bottom of search results for various law firms. These related content carousels feature nearby firms (and most likely competitors). Related Carousel Content The carousel of information…
Existing websites with high domain authority typically need a different search marketing plan. Below is our checklist when analyzing an existing website that wants to improve in search.
Congrats, your new website launch! So, why are you not #1 for your key practice area in your city? Good question. Let’s explain what it will take to rank high and where you can start.
We highly recommend that you sync your Webmaster Tools SSL website property with your Google Analytics website property when you upgrade to a SSL certificate (in fact, just do it – seriously). In short, your query data will not sync automatically unless you make a change, so there is action required on your part.
SSL certificates are fairly inexpensive and can promote more trust in your website. However, if you are upgrading to an SSL you will want to make sure you do a few things.
Two custom PaperStreet web designs were featured in the 2016 Edition of Best Law Firm Web Design by Lawyerist, one of the largest legal marketing resources on the web.
We’re convinced that 2016 is the year that PPC is going to explode. Google search results are shrinking and PPC remains one of the ways you can maintain a presence at the top of the results page.