Author Archives: Robin Tidrick

The One Real Factor in Establishing Authority

Are you new to internet marketing or hesitant to enter into the world of search engine optimization? It’s a big undertaking, but fear not. PaperStreet is here to help – with both advice and a free website analysis.

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Update Your Google Ad Sizes for Increased Reach

Why Upgrade? We are recommending that all of our clients design four new ad sizes for their Google AdWords marketing campaigns. If you upgrade, you will have more ad inventory to display your firm’s ads. These new ads are also…

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The Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?

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Two Real Ways Law Firm Websites Stand Out

When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack.

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The Fastest Growing Marketing Tool is… Video

What is the secret sauce for internet marketing in today’s competitive market? It all comes down to content, especially video content.

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5 Questions to Help You Determine If You Need a New Website

If you feel your website is out of date or simply not as impressive as it once was, then use this five-step audit to determine if it’s time for an upgrade.

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Value Over Money: How PaperStreet Makes a Sale

In a world where user/client experience is often forgotten, PaperStreet is a shining example of putting the client first. Our sales process follows a few crucial steps to differentiate ourselves from the competition in today’s competitive market.

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How to Accept Payments on Your Law Firm Website

The Ultimate Convenience for Your Clients Every year website content makes a shift toward client-centric writing. Websites are becoming hubs of information. Their purpose is to inform, educate and advise. Part of making your website useful to clients is accepting…

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Phone Inquiry Logging: How to Track New Client Phone Calls

Marketing & Conversion Data You need both to formulate a marketing plan that works. Tracking your inquiries is absolutely critical in order to understand if your marketing is actually helping your business. Without accurate analytics, you’re like a blind painter –…

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In Case You Didn’t Know … Content Matters

Practice Pages Matter If you take away site architecture, design, and innovative features from your website all that is left is content.  This should resonate because content is what makes your website unique. If you take away site architecture and…

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