Author Archives: Robin

Robin portraitWhat You Need to Know to Create Successful Video Content

Video content may be the most important content asset you can add to your website. Video is rapidly becoming the preferred medium to connect businesses with their audience. Nowhere is this more important than the legal industry. Law firms often…

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Robin portraitThe One Real Factor in Establishing Authority

Are you new to internet marketing or hesitant to enter into the world of search engine optimization? It’s a big undertaking, but fear not. PaperStreet is here to help – with both advice and a free website analysis.

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Robin portraitUpdate Your Google Ad Sizes for Increased Reach

Why Upgrade? We are recommending that all of our clients design four new ad sizes for their Google AdWords marketing campaigns. If you upgrade, you will have more ad inventory to display your firm’s ads. These new ads are also…

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Robin portraitThe Secret to Creating a Strong Brand

These days, website growth is on the rise and competitive companies are constantly updating their sites. In the midst of all this, what is the one factor that can differentiate you from the competition?

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Robin portraitTwo Real Ways Law Firm Websites Stand Out

When the time comes to create a new design for your law firm there are a few crucial features that will separate you from the pack.

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Robin portraitThe Fastest Growing Marketing Tool is… Video

What is the secret sauce for internet marketing in today’s competitive market? It all comes down to content, especially video content.

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Robin portrait5 Questions to Help You Determine If You Need a New Website

If you feel your website is out of date or simply not as impressive as it once was, then use this five-step audit to determine if it’s time for an upgrade.

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Robin portraitValue Over Money: How PaperStreet Makes a Sale

In a world where user/client experience is often forgotten, PaperStreet is a shining example of putting the client first. Our sales process follows a few crucial steps to differentiate ourselves from the competition in today’s competitive market.

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Robin portraitHow to Accept Payments on Your Law Firm Website

The Ultimate Convenience for Your Clients Every year website content makes a shift toward client-centric writing. Websites are becoming hubs of information. Their purpose is to inform, educate and advise. Part of making your website useful to clients is accepting…

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Robin portraitPhone Inquiry Logging: How to Track New Client Phone Calls

Marketing & Conversion Data You need both to formulate a marketing plan that works. Tracking your inquiries is absolutely critical in order to understand if your marketing is actually helping your business. Without accurate analytics, you’re like a blind painter –…

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