Why Are Google Reviews Vital to Your Online Reputation and Local Presence?

Close-up of hands holding a smartphone with a five-star rating pop-up icon appearing above the device.

No matter the business you specialize in, reviews are the quintessential tool to help you rank locally, build credibility and enhance your brand trust. Google reviews are simple, effective and the best free tool out there to help you gain a footing locally online. A review is simply someone rating your business and product and leaving feedback on your company. We have put together a short list of why you need to get reviews as frequently as possible.

Reviews Help You Rank Locally

When a person searches for any product or company on the internet, the most frequently sought-after information before even looking at a website is the online reviews. Google can tell you in one second how a company is reviewed online, and that will tell most users everything they need to know. Reviews are so important that Google recently updated its algorithm to give companies with great reviews more weight in ranking higher. It’s never been more important to make sure your online appearance and reviews match the quality and service of your business.

Build Your Credibility 

One key aspect of reviews is how credible it makes your business appear. If all things are equal and you compare three companies that offer the same service and price, but one company has 5-star reviews while the others have lower reviews, the choice is obvious.  Your clients want to be reassured they are making the right educated choice.  A single review holds the same weight as a referral. These are people vetting and qualifying your business on your behalf.  Case in point: PaperStreet (please see screenshot below).  

Screenshot of Google search results for "Paperstreet Web Design," showing website links, business information, and map location on the right panel.

We pride ourselves on our service, quality of work and reputation.  We have built a successful model based on how we treat clients as well as our results on web design and marketing. If we had poor reviews, lower numbers of reviews, or worst case, did not have any, we would not be credible.  The power of reviews is undeniable, and if you need assistance, let us help you build your credibility.

Brand Trust 

One of the most significant benefits of reviews is the trust factor. If you see 5-star reviews, it will instantly put your mind at ease and reassure you that you made the right decision. Most customers will have no problem with a higher cost if it means better trust and reputation and ultimately a better experience and product. In fact, we are so passionate about reviews that we wrote an in-depth page on why they’re so crucial. Your online reputation is truly everything, and it takes minimal effort and cost to make sure your brand is one that can be trusted.

What is the Cost of Reviews?

The beautiful thing about online Google Reviews — they are entirely free. First, you need to claim your Google Business Profile. Once claimed, you can start managing and getting reviews. It requires time on your part to reach out to your clients to review your business, but it’s one of the most effective and free ways to build your online reputation.  It can be as little as 10 minutes per day, and the benefits will be well worth the investment.

Contact us today if you need assistance.

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