We’re convinced that 2016 is the year that PPC is going to explode. Google search results are shrinking and PPC remains one of the ways you can maintain a presence at the top of the results page.
The Answer Is No A client recently asked us whether local advertising or national pay-per-click ads improve their SEO efforts. The ads the client was referencing were either pay-per-click or pay-per-impression. Either way, such ads do not affect the SEO…